Job Description

Digital Marketing Specialist

Location: Dubai

Job Type: Full-time

Experience Level: Entry-Level / Mid-Level / Dubai Experience preferred

Job Overview:

We are looking for a Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all online channels. The ideal candidate will have a passion for marketing, technology, and analytics, ensuring the brand's digital presence drives growth and engagement.

Key Responsibilities:

Develop and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media.

Manage and optimize social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) to drive engagement and conversions.

- Conduct keyword research and implement SEO strategies to improve organic search rankings.

- Plan and execute paid advertising campaigns on Google Ads, Meta Ads, and other platforms.

- Create compelling content for websites, blogs, and email marketing campaigns.

- Analyze and report on key digital marketing metrics using Google Analytics and other tools.

- Collaborate with designers, content creators, and developers to ensure a seamless digital experience.

- Stay up-to-date with industry trends and emerging digital marketing technologies.

Qualifications & Skills:

- Skills and the right kind of proactive attitude are more important than formal qualifications.

- 2+ years of experience in digital marketing, with a proven track record of successful campaigns.

- Strong understanding of SEO, SEM, Google Ads, and social media marketing.

- Proficiency in marketing tools such as Google Analytics, Facebook Business Manager, and email marketing software.

- Excellent communication and copywriting skills.

- Ability to analyze data and make data-driven decisions.

- Knowledge of graphic design tools (Canva, Photoshop) is a plus.

Job Type: Full-time

Pay: AED3,500.00 - AED5,000.00 per month