Job Description

We are looking for a data-driven and creative

Digital Marketing Specialist

with hands-on experience in

SEO

,

Meta (Facebook & Instagram) Ads

,

TikTok Ads

,

LinkedIn Ads

, and

Google Ads

. In this role, you will be responsible for planning, executing, optimizing, and reporting on multi-platform marketing campaigns to drive traffic, conversions, and ROI across multiple digital channels. Photography and Videography with Editing.

Responsibilities Search Engine Optimization (SEO):

Conduct keyword research, competitor analysis, and on-page/off-page SEO. Optimize website structure, content, and metadata for search engine visibility. Monitor and report on SEO performance using tools like Google Search Console, Ahrefs, or SEMrush. Collaborate with content teams to ensure SEO best practices are implemented in writing and design. Stay updated with Google algorithm updates and SEO trends.

Meta Ads (Facebook & Instagram):

Plan and execute paid social campaigns on Facebook and Instagram. Create and test ad creatives, targeting strategies, and audience segments. Optimize campaigns for conversions, engagement, and ROAS. Use Meta Ads Manager for performance tracking, pixel setup, and remarketing.

TikTok Ads:

Launch and manage TikTok Ads campaigns targeting relevant audiences. Create engaging short-form video content or briefs for creators. Monitor trends and test different creative formats and messaging. Analyze campaign performance and optimize based on data insights.

LinkedIn Ads:

Run sponsored content, InMail, and lead gen campaigns tailored for B2B audiences. Target by job title, industry, company size, and other LinkedIn-specific filters. Align campaign objectives with sales or lead-gen goals. Optimize ad copy and creative based on performance data.

Google Ads:

Manage Google Search, Display, Shopping, and YouTube campaigns. Conduct keyword research and write compelling ad copy. Monitor Quality Score, CPC, CTR, and conversion rates. Use Google Analytics and conversion tracking to analyze performance.

? Requirements

1 year of experience managing SEO and paid media campaigns. Proven track record of optimizing campaigns for ROI and growth. Strong understanding of performance metrics and analytics. Proficiency in tools: Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager. Strong copywriting, A/B testing, and creative evaluation skills.
Job Type: Full-time