Job Description

We are looking for a highly creative and data-driven

Digital Marketing & Social Media Manager

to manage and grow our brand's online presence. The candidate will be responsible for handling social media platforms directly or by coordinating with our agency.

The role requires expertise in

creating engaging and trending content (reels, posts, stories, campaigns)

, improving

organic reach

, and ultimately

boosting sales

through strategic digital marketing initiatives.

You will guide and monitor the agency (if outsourced) to ensure consistent growth and alignment with the brand's goals.

Key Responsibilities

Manage and oversee all social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.). Create

viral and trending content

(reels, stories, carousels, hot-selling items promos). Plan and maintain a

content calendar

for posts, reels, and stories. Guide & coordinate with the social media agency to ensure quality delivery. Monitor insights and analytics to measure performance and adjust strategies. Stay updated with

current trends, hashtags, and viral formats

to keep the brand relevant. Develop strategies to grow

organic followers, reach, and sales

. Ensure branding, tone, and messaging remain consistent across all platforms.

Desired Skills & Qualifications

Proven experience in

digital marketing / social media management

(2-4 years). Strong knowledge of

Instagram, TikTok, Facebook, YouTube Shorts

trends. Creativity in

content creation

- reels, storytelling, viral campaigns. Experience with

analytics tools

(Meta Insights, Google Analytics, TikTok Analytics). Basic graphic design & video editing skills (Canva, CapCut, Adobe Suite is a plus). Understanding of

social media algorithms & engagement hacks

. Strong communication skills - able to

guide agencies or freelancers

effectively. Result-oriented mindset with ability to

grow sales organically

.

Guidance for Social Media Agency (What You Expect Them to Do)

Posting Frequency & Timing

Reels:

4-5 per week (best times: evenings & weekends).

Stories:

Daily (show behind-the-scenes, new arrivals, polls, Q&A).

Feed Posts:

3-4 per week (mix of lifestyle shots, product highlights, customer reviews).

Content Style

Short, catchy

reels around hot-selling items

. Trend-based videos (use trending music, filters, challenges).

Story highlights:

FAQs, offers, product tutorials, testimonials. Mix

educational + entertaining + sales-driven content

.

Engagement Hacks

Use

polls, quizzes, stickers

on stories. Engage with comments and DMs within 24 hours. Collaborate with

micro-influencers

for authentic reach. Create

UGC (user-generated content) campaigns

to build trust.

Sales Focus

Reels highlighting

before/after results, top-sellers, limited-time offers

. Feature customer reviews as stories & reels. Weekly "Hot Pick of the Week" product spotlight.
Job Types: Full-time, Permanent

Pay: AED2,500.00 - AED6,000.00 per month