Planning digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising & performance marketing
Overseeing management of all digital channels i.e., website(s) (including updates, design, user experience, and content)
Strategizing and overseeing social media presence across all existing channels & exploring new channels
Overseeing the company e-newsletter, blogs and content articles (including regular posts, news, etc.) and overall management
Overseeing the group CRM program
Managing the brand content on the group site/eyewear site and working to enhance the site\xe2\x80\x99s ranking on the search engine through SEO - on page and off page optimization & also through link building
Evaluating & recommending changes to the website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
Creating, maintaining, and implementing digital marketing and editorial calendars on a quarterly & an annual basis
Developing a website traffic plan and creating goals and KPIs to meet
Delivering effective, cohesive, and engaging brand messaging
Managing metrics such as Google Analytics, Data Studio and other advanced web tools
Measuring, reporting and recommending on the performance of all digital marketing campaigns
Driving the ecommerce traffic/conversions through performance marketing and other quantifiable metrics
Staying current with new digital marketing venues and using those as part of the overall marketing strategy
Executing ongoing digital health checks for Group\xe2\x80\x99s online mediums and conducting an internal audit for our channels on a monthly basis
Work closely with the communications team to draft brand marketing calendars in line with business/brand plans and managing budget trackers for ecommerce and digital
Compiling monthly reports from various digital marketing efforts, including social media monitoring tool and providing recommendations to enhance future campaigns
Handling online PR with external stakeholders
Manage and monitor influencer marketing initiatives regionally \xe2\x80\x93 based on brand, category and Group\xe2\x80\x99s interest
Developing important guidelines of each digital medium for internal and external (Brand HQ) circulation to be followed
Developing and managing A/B testing protocols and procedures
Reporting quarterly the digital performance of the group\xe2\x80\x99s initiatives to the top management
Profile:
As a Digital marketing manager, you should have an in-depth marketing experience and a passion for digital technologies. You should also provide forward-thinking ideas to build and maintain a strong, cohesive digital presence for the group.
Must have at least 10+ years of hands-on experience in overall digital marketing & associated fields
Up-to-date with the latest trends, technologies and best practices in digital marketing and measurement
Highly creative with experienced in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Strong analytical skills and data-driven thinking
Excellent grasp of social media, website metrics and best practices
Solid understanding of ecommerce, PPC, SEO, SEM concepts & performance marketing, and experience in training other team members
Experience with a range of analytics, CRM/email automation and A/B testing tools
Master\xe2\x80\x99s Degree in Marketing or related field required
High proficiency in Excel and PowerPoint is a must