Job Description

We are looking for an experienced Digital Brand Marketing Manager to lead and execute the digital brand presence for a real estate portfolio. This role will focus on strengthening brand visibility, driving digital campaigns, managing social media platforms, and supporting brand-led initiatives across multiple channels.
The ideal candidate will bring strong digital marketing expertise within the real estate sector, with hands-on experience in campaign execution, performance marketing, and cross-channel brand activation.
Key Responsibilities
Digital & Social Media Management
Own and manage all digital and social media platforms for the real estate brand.
Plan, execute, and monitor content calendars across platforms such as Instagram, LinkedIn, Meta, and others.
Ensure consistent brand tone of voice and visual identity across all digital touchpoints.
Brand & Account Management
Act as the custodian of the brand across all digital channels.
Coordinate with internal teams, creative agencies, and external vendors to ensure seamless brand execution.
Support brand positioning and visibility initiatives aligned with business objectives.
Performance Marketing & Campaign Optimization
Plan and execute digital performance campaigns across Meta, Google, programmatic platforms, and other channels.
Monitor campaign performance, analyse data, and optimise budgets to maximise ROI.
Work closely with agencies and internal stakeholders to improve lead quality and conversion rates.
Strategy & Planning
Develop and implement digital brand strategies aligned with overall marketing and business goals.
Support go-to-market strategies for new launches, projects, and campaigns.
Track KPIs, prepare performance reports, and deliver actionable insights for continuous improvement.
Event & Activation Support
Support digital and on-ground event activations, launches, and brand initiatives.
Manage digital amplification of events before, during, and after execution.
Cross-Channel Activation
Drive integrated marketing efforts across digital, offline, events, and partnerships.
Ensure alignment between brand campaigns, performance marketing, and sales objectives.
Required Experience & Skills
Mandatory: Prior experience in real estate marketing (developer, brokerage, or real estate-focused agency).
6-9 years of experience in digital brand marketing.
Strong understanding of social media management, digital campaigns, and performance marketing.
Experience working with agencies and cross-functional internal teams.
Data-driven mindset with strong analytical and optimisation skills.
Excellent communication and stakeholder management abilities.
Preferred
Experience working in the UAE or GCC real estate market.
Exposure to premium residential, mixed-use, or large-scale real estate developments

Skills Required