Digital Marketing Manager

Dubai, United Arab Emirates

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Job Description

Summary
Lead and optimize the organization's digital marketing initiatives, including paid media, content management, SEO/SEM, email marketing, and marketing automation, to drive performance, track return on investment (ROI), and strengthen the overall digital brand presence across all digital platforms.
Key Responsibilities
Develop and implement the digital marketing strategy for D1 Management and its subsidiaries.
Manage all digital marketing channels, including social media platforms, SEO/SEM, email marketing, and website content.
Plan, execute, monitor, and optimize digital advertising campaigns across platforms such as Google, Meta, TikTok, and other relevant channels.
Oversee content creation, scheduling, and publishing to ensure brand consistency, engagement, and alignment with marketing objectives.
Track key performance indicators (KPIs) and prepare detailed performance, analytics, and ROI reports for management review.
Monitor the organization's online reputation and manage overall digital brand presence.
Manage marketing automation tools and CRM-related digital marketing activities.
Analyze market trends, audience behaviour, and competitor activities to identify opportunities and recommend improvements.
Coordinate with and oversee external agencies, vendors, and freelancers to ensure timely delivery and quality execution of digital initiatives.