Job Description

We are looking for a highly skilled and results-driven Digital Marketing & Lead Generation Specialist with a strong background in real estate to manage and optimize all digital channels for lead generation.

This role is ideal for a candidate with at least 3 years of experience in digital marketing (Real Estate), who is well-versed in social media platforms, marketing automation tools, CRM systems, and database management.

Key Responsibilities:

Plan, execute, and manage paid and organic campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, YouTube, and LinkedIn to generate high-quality leads Take full ownership of lead generation strategy across all digital channels, ensuring consistent lead flow for the sales team Manage and optimize email and SMS marketing campaigns using relevant tools such as MailChimp, Brevo (formerly Sendinblue), etc Oversee and maintain the company website, ensuring content is up-to-date, SEO-optimized, and integrated with lead capture forms and analytics Monitor, analyze, and report performance metrics to evaluate and improve campaign effectiveness Maintain and update lead databases with accuracy using Excel, SQL, and CRM systems (data entry, import/export, segmentation, cleanup) Manage and troubleshoot marketing integrations, landing pages, lead forms, and web-to-CRM workflows with strong technical proficiency Collaborate with sales, marketing, and creative teams to align messaging, content, and strategy Analyze data and generate reports to guide digital marketing decisions and improve conversion rates Stay current with platform updates, real estate marketing trends, and best practices.

Qualifications

:

Minimum of 3 years of digital marketing experience in the real estate industry Proven expertise in running paid campaigns on Meta, TikTok, Snapchat, YouTube and LinkedIn Hands-on experience with MailChimp and Brevo for email and SMS marketing Proficient in managing and updating company websites (preferably on CMS platforms like React, NextJS, WordPress) Strong command of Excel and Google Sheets, including advanced functions for filtering, merging, pivot tables, and formatting SQL/database experience, with the ability to perform queries, data analysis, and exports for campaign targeting and performance tracking Familiar with data processing, file conversions, and importing/exporting datasets across tools Technically capable with an understanding of APIs, integrations, and third-party tools Strong organizational and time management skills Ability to work independently and manage multiple projects Fluent in English; Arabic is a plus

Preferred Tools & Platforms:

Meta Ads Manager LinkedIn Campaign Manager TikTok for Business Snapchat Ads MailChimp & Brevo (Sendinblue) YouTube Google Analytics WordPress or similar CMS platforms Excel & Google Sheets SQL CRM Systems (HubSpot, Zoho, Salesforce, etc.)??Compensation & Benefits

Competitive fixed salary

30 days of paid annual leave All official public holidays are included Unlimited performance-based incentives for exceptional achievements
This is a key strategic role within the organization, one that offers significant growth potential. The selected candidate will not only be responsible for executing the outlined responsibilities but will also have the opportunity to advance into a leadership position, managing a team and overseeing broader digital initiatives.

You will work directly with the Chief Marketing Officer (CMO), gaining visibility at the highest level and contributing directly to the company's digital growth strategy.

Job Types: Full-time, Permanent

Pay: AED7,000.00 - AED12,000.00 per month