Job Description

A Marketing Manager is responsible for developing and implementing marketing strategies to reach target audiences and drive business growth. Here's a breakdown of their key functions, duties, and responsibilities:

Key Functions:

1. Market Research and Analysis: Understanding market trends, customer needs, and competitor activity.

2. Marketing Strategy Development: Creating and implementing marketing plans to achieve business objectives.

3. Brand Management: Building and maintaining a strong brand identity.

4. Campaign Planning and Execution: Developing and executing marketing campaigns across various channels.

5. Team Management: Leading and guiding a team of marketing professionals.

Duties and Responsibilities:

1. Develop marketing strategies and plans

2. Conduct market research and analyze data

3. Manage brand identity and messaging

4. Plan and execute marketing campaigns (digital, social, print, etc.)

5. Collaborate with sales teams to align marketing efforts

6. Track and report on campaign performance

7. Manage marketing budget and resources

8. Identify new marketing opportunities

9. Develop content and messaging for various channels

10. Stay up-to-date with industry trends and best practices

Specific Responsibilities:

- Digital Marketing: SEO, PPC, email marketing, social media marketing

- Content Marketing: Blog posts, videos, infographics, etc.

- Event Marketing: Trade shows, product launches, webinars

- Public Relations: Media relations, press releases

- Analytics: Google Analytics, data analysis, reporting

Job Type: Full-time

Pay: AED8,000.00 - AED10,000.00 per month