Digital Marketing Manager
Dubai, DU, AE, United Arab Emirates
Job Description
Head of Performance & Analytics -- Conversion & Measurement (Dubai) | Full?time or Fractional
About the brand
Digital?first skincare brand selling online across the GCC.
The role (80/20)
Make growth and marketing
measurable and predictable
--own thedata, dashboards, and experiments
that raiseCVR, LTV, and profit
.Key outcomes (first 90-180 days)
Trusted data:
CleanGA4 + server?side tracking + pixels + events
; singlemetrics dictionary
(CAC, LTV, payback, contribution).Dashboards used weekly:
cohorts, funnels, channel ROAS, CVR by step, AOV, repeats, NPS, returns (for aWeekly Business Review
).CVR +0.5-1.0 pp
via CRO (LPs, PDPs, checkout, personalization).Blended CAC ? 15-20%
,90?day CLV ? 10-15%
while keepingcontribution margin
within guardrails.12-20 tests/quarter
andincrementality
in place (geo?lift/holdouts; pragmatic MMM/triangulation).What you'll do
Own
instrumentation, dashboards, OKRs
, and theWBR cadence
. LeadCRO
: research ? hypotheses ? A/B tests; partner with Content & Tech. Definebudget guardrails
(payback windows, CAC caps, ROAS floors); reallocate based on evidence. Build a smallPerformance Ops
pod (analytics + CRO + media ops); uplevel agency output.Must?haves
Hands?on
D2C analytics + CRO
(not just reporting): GA4, server?side tagging, A/B testing, funnel analysis. Strong withcohorts, LTV/CAC, payback, contribution margin
; comfort withincrementality/MMM
. Tooling fluency:Shopify, GA4, Tag Manager, Excel/Sheets
; SQL/Looker a plus.Compensation & benefits
Full?time base:
AED 14,000-18,000
Visa, health insurance, annual leaveper UAE law
.How to apply (Indeed) -- include
CV
+90?day performance plan
(1 page) + oneredacted dashboard screenshot
you shipped + abefore/after CRO case
(metrics included).Job Types: Full-time, Part-time
Pay: AED12,000.00 - AED15,000.00 per month
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Job Detail
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Job IdJD2051915
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IndustryNot mentioned
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Total Positions1
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Job Type:Part Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, DU, AE, United Arab Emirates
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EducationNot mentioned