performance marketing, lead generation, and digital campaign management
. The ideal candidate should have a strong track record of driving high-quality leads through
Meta Ads (Facebook/Instagram), Google Ads, and other paid platforms
, while also mentoring and guiding a team of marketers.
This role requires both
strategic thinking and hands-on execution
to deliver measurable ROI.
Key Responsibilities:
Plan, execute, and optimize
lead generation campaigns
across Meta, Google, LinkedIn, and other platforms.
Define and manage
monthly lead generation targets
and budgets.
Analyze campaign performance, track KPIs, and deliver actionable insights.
Experiment with ad creatives, landing pages, targeting strategies, and funnels to maximize conversion.
Collaborate with content, design, and sales teams to ensure seamless
lead nurturing
.
Guide, train, and mentor junior digital marketing team members to improve performance.
Stay updated with the latest digital marketing trends, tools, and compliance policies.
Implement
marketing automation, remarketing strategies, and A/B testing
for continuous improvement.
Requirements:
Proven experience in
digital marketing lead generation campaigns
(Meta Ads, Google Ads, etc.).
Strong knowledge of
CPL, CPA, CTR, ROAS, CAC
, and other performance metrics.
Hands-on experience with
Ads Manager, Google Ads, Analytics, Tag Manager, CRM tools
.
Ability to manage
budgets effectively
and deliver high ROI.
Strong
analytical and problem-solving skills
.
Excellent communication, leadership, and team management abilities.
Experience in fintech/loans/crypto/forex/gaming industry (preferred but not mandatory).
Job Types: Full-time, Permanent
Pay: AED4,500.00 - AED5,500.00 per month
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