A digital marketing manager develops, implements and oversees long-term digital marketing campaigns and short-term advertising techniques through digital platforms. This role requires enhancing brand awareness, driving traffic to the company's website and generating sales leads. Digital marketing managers oversee and collaborate with the marketing team and provide support in several areas, such as:
Identifying and testing new digital channels and tools
Researching and implementing new marketing and the latest trends
Measuring and reporting the return on investments (ROIs) and key performance indicators (KPIs)
Using web analytics tools to monitor site traffic
Brainstorming new campaign ideas and growth strategies
Helping optimize the user experience on the company's website and assisting with the landing page creation
Tracking consumer purchase behaviour
Gaining potential leads and transforming them into customers
Optimizing marketing campaigns, including email marketing, social media and digital advertising
Constructing campaign decks to show the starting points, how it worked and the results
Presenting campaigns to the entire team
Answering questions on projects and their successes to management, clients and stakeholders
Examining brand ambassadors and their statistics
Exploring different influencers to work with throughout the year and for specific campaigns
Job Type: Full-time
Pay: AED2,000.00 - AED2,500.00 per month
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