About Us Welcome to voco. Drawing on our years of experience in delivering True Hospitality, voco Hotels, gives people a different choice. Hotels that are reliable enough to depend on, but different enough to be fun. Our new family of hotels are connected by their individual characters that make memorable travel dependable. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. Hotels that stand out from the crowd. Becoming part of the family, everyone\xe2\x80\x99s a host\xe2\x80\xa6 Every great stay starts with a great host, who are the beating heart of our hotels. Our teams are there when people need them but, give them space to relax. It\xe2\x80\x99s these thoughtful touches that give our service the balance guests adore: natural and easy-going but, also friendly without being over the top. voco Dubai Palm Jumeirah is conveniently located on the trunk of the manmade island while being part of the newly launched \xe2\x80\x9cPalm West Beach\xe2\x80\x9d, a trendy and vibrant spot with an array of exceptional dining concepts. Your day to day As Digital & Marketing Manager, you will be responsible for marketing and brand building strategies for the hotel, both online and offline to drive measurable growth.

• Champion the implementation of the voco brand in the hotel, ensure adherence to voco brand standards in marketing materials across all channels and in hotel collaterals.
• Implement Marketing and Advertising campaigns required for short term and long term revenue generation.
• Provide digital channel strategies to support sales, marketing and revenue plans.
• Develop and manage digital marketing campaigns.
• Devise strategies to drive online traffic to the company websites.
• Track conversion rates and make performance enhancements.
• Utilise a range of techniques including Paid Search, SEO, PPC and Remarketing.
• Identify, define and target key audiences / demographics on digital platforms.
• Distribute compelling keywords, ad copy, photo and video contents aligned to each hotel\'s unique positioning via multiple digital channels.
• Plan, monitor and report digital channel performance
• Keep up to date with industry trends in terms of operations and marketing activity for the relevant regions to stay ahead in the market.
• Research customer opinion and behaviour in order to provide better service and preferred marketing activity for our customers through social media monitoring and engagement, and reviewing customer feedback through all other channels.

What we need from you

• 2-3 years\xe2\x80\x99 experience in a similar role, hotel experience is an advantage
• An ability and a passion to manage multiple stakeholders across a diverse number of marketing projects
• Proven knowledge and experience in Search Engine Marketing.
• Working knowledge of SEO for websites, blogs and social media accounts.

What we offer We\xe2\x80\x99ll reward all your hard work with great salary and benefits \xe2\x80\x93 in addition to career development, employee room discounts and great work culture. Join us and you\xe2\x80\x99ll become part of the global IHG family \xe2\x80\x93 and like all families, all our individual team members share some winning characteristics. As a team, we work better together \xe2\x80\x93 we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve -visit confidential to find out more about us. At IHG, we are committed to developing our team and managing our talent and would encourage internal as well as external candidates to apply for any of our vacancies. We are an equal opportunities employer. At IHG, we\xe2\x80\x99ve made a promise. As one of the world\xe2\x80\x99s leading hotel groups, we\xe2\x80\x99re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected \xe2\x80\x93 wherever they are in the world. Want to be part of the journey? voco brand comes to life in hotels that you can count on but that are different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. Hotels that are built on sustainability where we look after the planet with the same care as we look after our guests and colleagues. Let\xe2\x80\x99s Go Further Together. Don\'t quite meet every single requirement, but still believe you\'d be a great fit for the job? We\'ll never know unless you hit the \'Apply\' button. Start your journey with us today.

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