Job Description

Key Responsibilities

Objectives of this role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

Proven success in developing marketing plans and campaigns

Excellent written and verbal communication skills

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

Preferred skills and qualifications

Bachelor's degree (or equivalent) in marketing, business, or related field

Proficiency with online marketing and social media strategy

Proven success in designing interactive applications and networking platforms

Established contacts in media

Qualifications

Education

: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. A Master's degree or certifications (e.g., Google Ads, Meta Blueprint) is a plus.

Experience

: 5+ years of experience in performance marketing or digital advertising, with at least 2 years in a senior or lead role. Demonstrated success in managing large-scale paid media campaigns, ideally in real estate, e-commerce, or luxury sectors. Experience in the UAE market

Skills

: Advanced proficiency in performance marketing platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.). Expertise in analytics tools (Google Analytics, Tableau, or similar) and CRM systems. Strong quantitative skills with the ability to interpret data and translate it into actionable strategies. Exceptional project management and organizational skills, with a focus on meeting deadlines and KPIs. Fluency in English (Arabic is an advantage).
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