Job Description

Position Overview

We are looking for a results-driven Digital Marketing Lead to manage and optimize Voiso's digital advertising and lead-generation efforts across UAE & KSA. This role requires strong expertise in paid media, performance marketing, campaign optimization, and funnel management.

Key Responsibilities

Digital Advertising & Performance Marketing

Plan, execute, and optimize social media ad campaigns (LinkedIn, Meta, Google) Manage Google Ads including search, display, and retargeting campaigns Monitor campaign performance to improve CTR, CPL, CAC, and ROI Develop A/B tests for creatives, landing pages, and audience segments
Lead Generation & Funnel Management

Build lead-generation strategies for enterprise and mid-market customers Define target audiences and customer journey workflows Implement retargeting and nurturing sequences to improve conversions Collaborate with sales for lead handoff and reporting
Content & Creative Coordination

Coordinate creation of ad creatives, visuals, and landing pages Translate product features into compelling marketing content Maintain brand consistency across all digital channels
Analytics & Reporting

Track daily performance metrics and dashboards Deliver monthly performance insights to management Use tools such as Google Analytics, HubSpot, CRM dashboards, and ad managers
Collaboration

Align messaging with product and sales teams Coordinate with technical and content teams for marketing assets Drive pre-event and post-event digital campaigns
Required Skills & Experience

3-6 years in digital marketing, performance marketing, or demand generation Experience running ads on LinkedIn, Meta, and Google Ads Strong understanding of B2B SaaS marketing and funnels CRM, marketing automation, and analytics experience Creative mindset with strong analytical ability GCC market experience is a plus
Preferred Qualifications

Bachelor's degree in Marketing, Business, or related field Certifications in Google Ads, LinkedIn Marketing, or Meta Media Buying Experience in CX, Contact Center, or SaaS industry
Job Type: Full-time