Job Description

Apex Clinics is a leading community healthcare group in Dubai, offering high-quality dental, medical, and dermatology services across four locations -- Motor City, Jumeirah Village Circle, Dubai Silicon Oasis. We pride ourselves on delivering personalized, compassionate care with a strong focus on patient trust, comfort, and long-term relationships.

We're now looking for a creative and results-driven Digital Marketing Expert to elevate our brand presence and social media engagement across Facebook, Instagram, and TikTok.

Key Responsibilities
Content Creation

Develop engaging content (posts, stories, videos, and reels) aligned with the Apex Clinics brand voice and aesthetics. Ideate and execute monthly content calendars focusing on campaigns, offers, and awareness days. Collaborate with our doctors and staff to showcase real-life stories, patient experiences, and clinic culture.
Social Media Management

Manage Apex Clinics' Facebook, Instagram, and TikTok pages -- ensuring consistent posting, audience interaction, and brand tone. Monitor engagement metrics and respond to comments/messages in a timely, professional, and friendly manner. Stay updated on social media trends and adapt strategies for maximum visibility and engagement.
Performance & Analytics

Track performance (reach, engagement, conversion) using Meta Business Suite and other analytics tools. Suggest data-driven improvements for content strategy, ad performance, and follower growth. Advertising Plan and manage paid ad campaigns (Meta Ads Manager) to promote treatments, offers, and awareness campaigns. Optimize ad performance to achieve high ROI and quality lead generation.
Requirements

Based in Dubai, UAE (on-site or hybrid preferred). 2-4 years of hands-on experience in social media marketing and content creation. Strong understanding of Meta Ads, Instagram Reels, and TikTok trends. Proficiency in Canva, CapCut, or similar content tools. Excellent written and visual communication skills in English (Arabic is a plus). Healthcare or clinic marketing experience is an advantage but not mandatory.
Ideal Candidate Traits

A creative storyteller with an eye for aesthetics and social media trends. Comfortable filming, editing, and directing short-form videos. Proactive, organized, and able to work independently. Passionate about health, wellness, and community-driven content.
Job Types: Full-time, Part-time