Key Responsibilities:
Develop and execute digital marketing campaigns across various channels (social media, email, search engines, display ads, etc.)
Manage social media accounts, creating content, scheduling posts, and engaging with followers
Monitor and analyze campaign performance using analytics tools and report on key metrics
Optimize website content for SEO and manage paid search campaigns (PPC)
Collaborate with design and content teams to create compelling marketing materials
Conduct market research to identify trends, audience insights, and competitor activities
Assist in planning online promotions, contests, and brand awareness campaigns
Maintain consistency of brand messaging across all digital platforms
Qualification:
Bachelor's degree in Marketing, Business, Communications, or a related field
Experience:
1-3 years of experience in digital marketing, social media management, or online campaigns preferred
Key Skills:
Proficiency in social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
Knowledge of SEO, SEM, Google Ads, and analytics tools
Content creation and copywriting skills
Basic graphic design skills (Adobe Photoshop, Canva, etc.)
Strong communication and analytical skills
Creativity, attention to detail, and ability to work in a team
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