Overview

This position will be responsible for digital marketing of all UEMedical assets (Danat Al Emarat Hospital, HealthPlus Network, HealthPlus Fertility Centers in UAE and Moorfields Eye Hospital). The main responsibilities will involve working closely with the Digital Marketing Manager to promote our healthcare brands and service-lines online through various digital channels and development of digital marketing strategies, identifying gaps and opportunities, and using that information to develop effective digital campaigns that support the overall marketing strategy.

Duties include but not limited to: Website performance and optimization, design Google AdWords campaigns, keywords research and translation, maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics, generating new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives, carry out competitor analysis and keyword research for subsidiaries, manage both on-site and off-site SEO, Manage organic search engine performance and goal-setting based on site impressions, click through rates, traffic, and conversions, generate reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives, monitor and administer web analytics dashboards, reports and key reporting tools, responding to SM and Google reviews, newsletters and monitoring competitor activities.The Digital Marketing Executive must use their expertise in SEO, SEM, website optimization and online monitoring to increase brand visibility, drive traffic, and generate leads for all mentioned assets.

Responsibilities

• Manage and oversee digital marketing campaigns and techniques on different digital marketing channels ensuring brand consistency and leads generation
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Design, build, and maintain our social media presence
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Strong understanding of overall SEO process including technical, content optimization, competition analysis etc.
• Identifies trends and insights and optimizes spend and performance based on the insight
• Brainstorms new and creative growth strategies through digital marketing
• Plans, executes, and measures experiments and conversion tests
• Collaborate with website designer to create landing pages and optimize user experience
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Keyword Research & Analysis for SEO and SEM
• Managing and reporting Website Analytics, Website traffic, Broken Links, URL Analysis, Tags & Meta Analysis, Website Auditing
• Daily & weekly Monitoring of Ads & Its performance
• Managing reviews & ratings on 10+ Google my business listings

Qualifications

ESSENTIAL

• BA/BSc or above
• Minimum of 5 years of experience working in Digital Marketing

PREFERRED

• Educated in Digital marketing related field
• Experience gained by working in, or with, a healthcare organization

Mubadala Health