Job Description

Key Responsibilities:

Campaign Management:

Planning, executing, and managing marketing campaigns across digital channels like social media, email, search engines, and websites.

Content Optimization:

Optimizing website content for search engines (SEO) and paid advertising campaigns.

Social Media Management:

Managing social media accounts, creating and scheduling content, and engaging with followers.

Analytics and Reporting:

Tracking campaign performance using analytics tools, analyzing data, and reporting on key metrics.

Budget Management:

Managing marketing budgets and ensuring efficient allocation of resources.

Trend Awareness:

Staying up-to-date with the latest digital marketing trends and best practices.

Coordination:

Collaborating with designers, writers, and other team members to ensure cohesive and effective marketing efforts.

Lead Generation:

Developing and implementing strategies to generate leads through various digital channels.

Website Optimization:

Analyzing and optimizing website performance to improve user experience and increase conversions.
Skills and Qualifications:

Marketing Knowledge:

Understanding of marketing principles, strategies, and best practices.

Digital Channel Expertise:

Experience in managing various digital channels, including social media, email, and search engines.

Content Creation and Optimization:

Ability to create engaging content and optimize it for different platforms.

Analytics and Reporting:

Proficiency in using analytics tools and interpreting data to measure campaign performance.

Communication Skills:

Excellent written and verbal communication skills for collaborating with teams and communicating with stakeholders.

Analytical Skills:

Ability to analyze data, identify trends, and make data-driven decisions.

Creative Thinking:

Ability to develop creative marketing campaigns and content that resonate with target audiences.

Technical Skills:

Familiarity with relevant tools and technologies, such as Google Analytics, social media management platforms, and content management systems.
Job Type: Full-time