Job Description

About Us

We are a fast-growing firm operating across real estate and professional training sectors. Our real estate division specializes in buying, selling, leasing, and property management, while our training arm delivers high-impact programs in real estate education, investment, and compliance. We're seeking a skilled

Digital Marketer

with deep real estate marketing experience in the UAE to drive lead generation, listings, and digital growth across both domains.

Key Responsibilities (Real Estate Marketing)

Manage online listings on portals such as

Property Finder, Bayut, Dubizzle

, and others. Ensure listings are optimized with accurate descriptions, high-quality media, and updated regularly. Collaborate with agents to create compelling property marketing campaigns. Understand and apply

RERA

and

Dubai Land Department (DLD)

marketing regulations in all digital content and advertising. Track portal performance (e.g., impressions, leads) and optimize accordingly.

Digital Strategy & Campaigns

Plan and execute lead generation campaigns via

Google Ads

,

Meta Ads

, and

LinkedIn Ads

for both real estate and training verticals. Build sales funnels and nurture workflows for buyer leads, renters, investors, and training program attendees. Manage paid and organic traffic strategies across all digital platforms.

Social Media & Content Management

Create and manage content calendars focused on real estate trends, listings, training events, and market updates. Run social media campaigns (organic and paid) to boost engagement, drive inquiries, and build brand presence. Coordinate with designers and videographers to produce engaging reels, walkthroughs, testimonials, and ad creatives.

Website, SEO, and CRM

Oversee website updates including blogs, landing pages, and lead capture forms. Implement on-page/off-page SEO best practices for property listings and educational content. Maintain CRM tools (HubSpot, Zoho, or similar) and set up automated campaigns and lead segmentation.

Performance Tracking & Reporting

Use tools like

Google Analytics

,

Meta Business Suite

,

Hotjar

, and

portal analytics dashboards

to monitor and report performance. Conduct A/B tests on ads, landing pages, and email campaigns to maximize ROI. Generate weekly/monthly reports for management on leads, conversions, and marketing spend.

Requirements

Bachelor's degree in Marketing, Business, or a related field.

3-6 years

of proven digital marketing experience in

real estate

(UAE experience preferred). Strong working knowledge of

Property Finder, Bayut, Dubizzle

, and other listing portals. Familiarity with

RERA

and

Dubai Land Department (DLD)

guidelines and compliance for digital content and advertising. Proficiency in

Google Ads, Facebook/Instagram Ads

, and

LinkedIn Campaign Manager

. Solid understanding of SEO, SEM, retargeting, and funnel-based marketing. Hands-on experience with

CRM systems

,

email marketing platforms

, and basic

graphic design tools

(e.g., Canva, Adobe). Excellent written and verbal communication skills in English (Arabic is a plus). Strong organizational skills and the ability to manage multiple campaigns and stakeholders simultaneously.

Bonus Skills (Preferred but Not Mandatory)

Experience in promoting training/webinars, real estate certification programs, or real estate investment courses. Knowledge of video editing tools (e.g., CapCut, Premiere Pro) for quick property walkthroughs. Experience using WhatsApp Business APIs or chatbot integrations for lead response.

What We Offer

Competitive salary + performance-based incentives Career growth in a dual-industry (Real Estate + Education) environment Access to certified training programs Exposure to high-end real estate projects and international clientele Supportive and collaborative work culture Flexible work options (Remote/Hybrid as applicable)
Job Type: Full-time

Pay: AED3,000.00 - AED8,000.00 per month

Application Question(s):

Salary Expectation ?
Education:

Bachelor's (Preferred)
Language:

* English (Preferred)