Job Description

Job Overview:

We are seeking a

SEO & Marketing Expert

with in-depth knowledge of

SEO, PPC, digital advertising platforms, and website development

to join our team. The ideal candidate will be responsible for developing and executing high-performing paid ad campaigns, optimizing website SEO, and managing multi-channel digital marketing strategies to drive traffic, leads, and conversions. Additionally, the candidate should have hands-on experience in

website development

to effectively implement SEO strategies and improve site performance.

Key Responsibilities:1. PPC & Ads Campaign Management:

Plan, create, and optimize

Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other digital ad campaigns

. Conduct audience research and A/B testing to improve campaign effectiveness. Monitor ad performance and adjust strategies to maximize ROI and reduce ad spend wastage. Stay updated with the latest trends in

PPC and programmatic advertising

.

2. Search Engine Optimization (SEO):

Conduct thorough

keyword research, competitor analysis, and SEO audits

. Implement on-page and off-page SEO strategies to improve website rankings. Optimize content, meta tags, URLs, and site structure for search engine visibility. Develop and implement

link-building strategies

to enhance domain authority. Monitor SEO analytics and provide reports with recommendations for continuous improvement.

3. Website Development & SEO Implementation:

Develop, manage, and optimize websites using

WordPress, Shopify, or other CMS platforms

. Implement technical SEO best practices, including

site speed optimization, schema markup, mobile responsiveness, and structured data

. Ensure seamless integration of SEO strategies into website design and structure. Troubleshoot website issues, enhance performance, and improve user experience. Collaborate with designers and developers to create SEO-friendly website layouts.

4. Multi-Platform Digital Marketing:

Manage integrated digital marketing campaigns across multiple platforms. Analyze customer behavior and optimize digital funnels for improved conversion rates. Develop and manage

email marketing, retargeting campaigns, and automation workflows

.

Requirements & Qualifications:

Bachelor's degree in Marketing, Digital Marketing, Web Development, or a related field. Proven experience in

SEO, PPC, digital ad campaign management, and website development

. Strong expertise in

Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid media platforms

. Proficiency in

Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools

. Hands-on experience with

HTML, CSS, JavaScript, and CMS platforms like WordPress or Shopify

. Strong analytical skills with the ability to interpret data and make strategic decisions. Excellent communication and project management skills.

Benefits:

Competitive salary and performance-based incentives. Flexible working hours and remote work options. Opportunities for professional growth and certifications. Collaborative and innovative work environment.
If you have a passion for

SEO, digital advertising, and website optimization

and want to drive impactful marketing strategies,

apply now!

Job Type: Full-time

Pay: AED3,500.00 - AED4,000.00 per month