As the Digital Marketing Director you will lead the long-term and short-term digital marketing strategy for all brands under the holding company. Each has their own unique offering and all require innovative and best in class digital communication, tactics and technologies
Develop and embed a digital engagement strategy including web front-end ownership of website network, based on the overall strategy of the company.
Liaise with key stakeholders to devise a comprehensive digital plan
Digital media & website management & social media management
Manage and/or oversee all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency.
Oversee all social media accounts and pages and ensure the messaging is consistent
Lead the analysis and monitoring of digital activity using Google Analytics and other tools
Manage and develop relationships with third party digital agencies
Plan and manage the execution of all digital marketing communications, including SEO/SEM, sponsored/paid search, marketing database, email, SMS, social media and display advertising campaigns.
Plan and prepare budgets for the digital marketing function in line with the overall marketing Budget
Lead the planning, development and implementation of overall digital marketing|Delivery innovative digital experiences to a discerning target audience
Bachelor\'s required, Master\'s degree in Marketing, PR or Communications is preferred
Minimum 10 -12 years of relevant working experience in Digital Marketing experience in real estate or any luxury brands
Prior experience creating digital strategies for ultra luxury brands is highly preferred
3-5 years of relevant experience in the Middle East region is preferred.
Record in increasing web traffic, conversion and growing online engagement and leads
Knowledge of digital marketing ranging from website management, SEO/SEM, PPC, email and databases, organic and paid social media and marketing automation
Experience in using sales force and other marketing automation platforms
A luxury real estate developer with an enviable and modern portfolio attracting global real estate investors and ultra-high net worth individuals.
Opportunity to drive digital excellency at a globally recognized luxury brand
Strong remuneration package and open to International candidates
Stimulating work environment offering exceptional career opportunities