Job Description

A

Digital Marketing Coordinator

typically plays a pivotal role in combining sales strategies with digital marketing efforts to drive business growth. As a

Digital Marketing Coordinator,

you would be responsible for managing and executing digital marketing campaigns, optimizing online presence, and increasing brand awareness through various digital channels.

1. Campaign Planning and Execution:

Develop and implement digital marketing campaigns across various platforms, including social media, email, paid search, SEO, and display ads.

2. Social Media Management:

Create engaging content for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Monitor social media accounts, engage with followers, and respond to comments or messages. Track social media performance metrics and adjust strategies for optimal engagement.

3. Search Engine Optimization (SEO):

Optimize website content for search engines to increase organic traffic. Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings. Monitor SEO performance and create reports to measure improvements.

4. Paid Media and SEM:

Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.), including budgeting, targeting, and performance tracking. Optimize campaigns for maximum ROI, adjusting bids, keywords, and targeting as necessary.

5. Content Creation and Marketing:

Collaborate with content creators to develop blog posts, articles, videos, and other multimedia content that resonates with the target audience. Create email newsletters and automated email sequences to nurture leads and engage customers. Ensure that all content aligns with brand guidelines and messaging.

6. Analytics and Reporting:

Use tools like Google Analytics, social media insights, and email marketing platforms to track campaign performance. Analyze key performance indicators (KPIs) such as website traffic, conversion rates, engagement, and ROI. Provide regular reports to stakeholders on campaign performance and suggest improvements.

7. Website and Landing Page Management:

Collaborate with web developers or manage basic website updates to ensure that the website is user-friendly and optimized for conversions.

Required Skills:

Customer Service Excellence

: Strong interpersonal and communication skills to provide the best experience for customers.

Organizational Skills

: Ability to keep track of orders, inventory, and various customer requests.

Sales Skills

: Comfortable upselling and promoting products to customers.

Attention to Detail

: Ability to handle customer enquiries and orders with precision and accuracy.

Problem-Solving

: Resolve customer issues or order discrepancies in a calm and effective manner.

Creativity

: Ability to assist in creating beautiful cake designs and suggesting flavor combinations

Digital Marketing Tools:

Familiarity with platforms like Google Ads, Google Analytics, Facebook Ads Manager, email marketing platforms (like Mailchimp or HubSpot), and content management systems (WordPress, etc.)

SEO & SEM Knowledge:

Understanding of search engine optimization techniques and the basics of paid search marketing.

Communication Skills:

Strong writing and verbal communication skills are essential for creating engaging content and working with different teams.

Multitasking:

Ability to juggle multiple tasks and prioritize work efficiently

Qualifications:

Bachelor's degree in Business/Marketing/Engineering, Master's Degree (Plus) Languages: English (Strong), Hindi, Arabi(Plus) Experience in sales or retail, preferably in food service or a bakery. Previous experience in digital marketing, social media management, or content creation is preferred. Familiarity with POS (Point of Sale) systems and basic computer skills (MS office, Tally) and digital marketing tools and software Strong organizational and time management skills to handle multiple tasks at once. A passion for cakes and baked goods, with knowledge of cake decoration and design being a plus.
Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month

Expected Start Date: 14/05/2025

Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month