Waka Kitchen is a leading cloud kitchen operator in Qatar, managing a portfolio of over 30 diverse F&B brands. We are a fast-paced, performance-driven company focused on driving sales and brand awareness efficiently through online channels.
The Role
The Digital Marketing Associate will be responsible for the day-to-day execution and performance monitoring of paid advertising campaigns for all Waka Kitchen brands. This junior role is perfect for a highly organized individual with a strong grasp of social media advertising platforms, focused on driving measurable results through Meta (Facebook/Instagram), Snapchat and TikTok.
Key Responsibilities
Execute, monitor, and optimize paid campaigns across key platforms, including Meta Ads Manager (Facebook/Instagram), Snapchat and TikTok Ads.
Manage allocated campaign budgets, ensuring efficient spend and maximum Return on Ad Spend (ROAS).
Conduct continuous A/B testing on ad creatives, copy, and audience targeting to improve campaign efficiency and lower Cost Per Acquisition (CPA).
Oversee the strategic boosting of organic content on Meta platforms to maximize reach and engagement.
Platform Alignment: Ensure all ad creatives and copy are optimized for the specific technical requirements and best practices of each platform (e.g., Meta, TikTok).
Track, analyze, and report on key campaign metrics (impressions, clicks, conversions, spend) on a daily and weekly basis.
Insight Generation: Provide basic actionable insights and recommendations to the Marketing Manager based on campaign performance data.
Qualifications & Requirements
Minimum of 1 year of direct, hands-on experience running paid advertising campaigns on Meta Ads Manager and/or TikTok Ads.
Proven understanding of digital marketing metrics (e.g., CPA, ROAS, CTR, CPM).
Proficiency in data analysis and reporting using spreadsheets (Excel/Google Sheets).
Strong organizational skills and experience coordinating creative requests.
Excellent written and verbal communication skills in English are required. (Arabic fluency is a plus but not required for this specific function.)
A portfolio or examples of past successful campaigns is highly desirable.
Job Type: Full-time
Ability to commute/relocate:
Doha: Reliably commute or planning to relocate before starting work (Required)
Education:
Bachelor's (Required)
Language:
* Arabic and English (Required)
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