Job Description

Job Title: Digital Marketing Assistant (Tiktok-Focused)

Location: Al Quoz, Dubai

Job Qualifications:

A minimum of 2 years of experience in social media marketing, with at least 1 year focused on TikTok account management and growth, backed by verifiable success cases (please provide account/portfolio links) Mastery of TikTok's native creative tools, video editing software (e.g., CapCut, Adobe Premiere Pro), and analytics platforms Understanding of automotive product knowledge, sales cycles, and customer psychology for a quicker ramp-up Possess an excellent sense for viral trends, accurately grasping TikTok's popular culture, sounds, and content trends Strong storytelling skills and visual aesthetics to create content that resonates with the UAE's youth demographic Ability to work effectively in a diverse, multi-lingual environment (primarily English and Arabic) Results-oriented mindset, taking ownership of performance metrics. Enthusiastic about automobiles and social media, self-motivated and constantly innovative Ability to clearly articulate strategies and results to teams and management.

:

Social media, especially TikTok Strategy & Content Creation: Develop and execute a comprehensive TikTok marketing strategy for the UAE and GCC market, aligned with the brand's overall marketing objectives. Oversee the entire content creation process from concept, scripting, and filming to post-production, focusing on creating highly engaging and shareable short-form video content, diversifying content directions. Community Management & Growth: Manage the day-to-day operations of the TikTok account, including posting, replying to comments, and managing user-generated content to foster an active community. Implement growth hacking strategies (e.g., collaborative challenges, influencer shoutouts, targeted ads) to rapidly increase follower count and engagement rate. Data Analysis & Optimization: Monitor and analyze TikTok platform metrics (views, completion rate, engagement rate, follower growth, conversion rate, etc.), producing regular performance reports. Use data-driven insights to continuously and rapidly iterate on content strategy and advertising campaigns for optimal ROI. Track competitor activities and industry trends to ensure brand innovation and leadership. Advertising & Lead Generation: Manage the TikTok advertising budget, planning and executing high-performance ad campaigns that precisely target potential car buyers. Optimize the entire conversion funnel from content view -> website click -> lead generation (test drive booking, inquiry). Work closely with the sales team to ensure lead quality and effective follow-up. Cross-Platform Integration: Repurpose successful TikTok content for distribution on other social platforms (e.g., Instagram Reels, YouTube Shorts) to create a synergistic effect.
Job Type: Full-time

Pay: AED4,500.00 - AED6,000.00 per month