Job Description

About the Role

We are looking for a creative, organized, and results-driven Digital Marketing & Social Media Manager to support the growth of LOFT in Morocco. This role combines content creation, digital advertising, social media management, and community engagement. You will be responsible for increasing our brand visibility, driving store traffic, and creating high-quality content that reflects LOFT's identity.

Key Responsibilities

1. Social Media Management

Manage LOFT Morocco's presence across Instagram, Facebook, TikTok, and other relevant platforms. Plan, schedule, and publish content according to the brand's calendar. Write captions in French/English (Darija is a plus). Maintain a consistent brand tone and visual identity.
2. Content Creation

Photograph and film in-store content (products, arrivals, outfits, store visuals, events). Create Reels, photos, stories, and other engaging formats. Edit content and design posts using Canva or Adobe tools. Select and adapt HQ content provided by LOFT international.
3. Digital Advertising & Visibility

Manage sponsored ads across Meta (Facebook/Instagram). Assist with Google visibility: Google Business Profile updates, SEO basics, search campaigns. Ensure the brand appears in relevant local searches (store hours, location, new collection, etc.).
4. Community Management

Respond to messages, comments, and inquiries on social media. Engage with the community and local influencers. Manage customer questions professionally and promptly.
5. Influencer Partnerships

Coordinate influencer visits and collaborations. Request, organize, and repurpose influencer content for LOFT channels.
6. Reporting & Monitoring

Track performance of posts, ads, and campaigns. Provide weekly reports on engagement, reach, and results. Suggest improvements to grow awareness and foot traffic.
Requirements

Experience & Skills

Experience in social media management or digital marketing (fashion/retail is a strong advantage). Strong photography & videography skills (phone or camera). Proficiency in Canva, Adobe Suite, or similar tools. Basic knowledge of Facebook/Instagram Ads Manager. Understanding of Google visibility and online search tools. Fluent in French, good level in English, and Darija is a plus. Strong sense of aesthetics, trends, and fashion.
Personal Qualities

Creative with attention to detail. Organized and able to manage multiple tasks at once. Confident communicator with customers and influencers. Curious, proactive, and eager to grow a new brand in a new market.
What We Offer

Opportunity to be part of LOFT's expansion in Morocco. Creative freedom to shape the brand's digital presence. Friendly environment and support from an international brand. Competitive salary based on experience. Growth opportunities as the brand develops.
Job Type: Full-time

Pay: 4,500.00DH - 10,000.00DH per month