Job Description

About Doleep Studios

Doleep Studios is a Dubai-based media production company working with government and corporate clients across the UAE/GCC. We produce premium video and content -- and we're now building a stronger lead generation engine for both:

External clients (campaign delivery + performance reporting) Doleep Studios internal growth (always-on lead gen)

The Role

We're hiring a hands-on Performance Marketer / Digital Marketer to own lead generation campaigns end-to-end, working closely with our Creative Director to produce and iterate ads fast.
This is not a "posting + boosting" role -- it's about funnels, tracking, conversion optimization, and measurable leads.

Key Outcomes

Within 30 days

Audit existing accounts, pixels, GA4/GTM setup, landing pages, and lead forms Launch first test campaigns with a clear testing plan (audiences, creatives, offers) Implement reporting dashboard (weekly performance + insights)

Within 60 days

Stable lead flow for Doleep and/or client accounts with improving CPL + lead quality Clean tracking + attribution (events, UTMs, conversion actions, offline conversion import where possible)

Within 90 days

Repeatable "lead-gen system": offers + landing pages + retargeting + follow-up integration Predictable budget ? lead volume planning, plus a creative iteration pipeline

What You'll Do (Very Specific)

1) Paid Acquisition (Core)

Meta Ads (Facebook/Instagram)

Campaign setup, structure, and scaling: Lead Forms + Website Conversion objectives Audience strategy: retargeting (video viewers/site visitors), lookalikes, segmentation by persona Creative testing: angles, hooks, formats (Reels/Stories/Feed), versioning, A/B testing

Google Ads

Search campaigns for intent-based lead gen (keywords, negatives, match types) Performance Max (if relevant), remarketing, and conversion-focused extensions Landing page alignment: copy, offer, CTA, speed, relevance

2) Lead Gen Funnels + CRO

Build/optimize landing pages on WordPress (Elementor preferred) Implement lead capture using Typeform / WPForms / Gravity Forms / Contact Form 7 (based on your stack) Create and maintain: thank-you pages, conversion events, basic CRO improvements Run conversion improvements: CTA testing, form friction reduction, page speed basics

3) Tracking, Attribution & Reporting (Non-negotiable)

Setup/maintain: GA4, Google Tag Manager, Meta Pixel, conversion events Ensure correct: UTMs, conversion actions, event mapping, deduplication basics Build dashboards using Looker Studio (or equivalent) Weekly reporting that includes: spend, CPL/CPA, conversion rate, lead quality notes, next actions

4) AI-Assisted Marketing Production (with Creative Director)

You'll use AI tools to increase speed and output quality, including:

Ad copy variations, hooks, value props, headlines, A/B test ideas Rapid creative concepts/storyboards for ads (static + short motion) Generating/assisting in design assets (within brand guidelines) and testing multiple variants
(We care about ethical use + quality control -- AI should accelerate production, not reduce standards.)

Tools & Tech We Expect You to Know (or learn fast)

Meta Ads Manager, Business Suite, Events Manager Google Ads, Keyword Planner, conversion actions GA4, Google Tag Manager, Search Console Looker Studio reporting WordPress + page builders (Elementor ideal) Lead forms + integrations (Zapier/Make is a plus) Basic SEO: on-page, metadata, internal linking, sitemap/indexing checks

Nice-to-have (big plus)

Meta CAPI understanding (even basic) CRM integration experience (Zoho/HubSpot or similar) Call tracking or offline conversion imports Experience marketing B2B services in UAE/GCC

KPIs You'll Be Measured On

Lead volume and Cost per Lead (CPL) Lead quality (tracked via CRM feedback / qualification rates) Conversion rate (landing page + forms) Account health + tracking accuracy Speed and quality of creative iteration (testing discipline)

Requirements

2-5+ years performance/digital marketing experience with proven lead-gen results Strong hands-on campaign management (not just coordination) Comfortable in a fast-paced creative environment with rapid iterations Arabic preferred (campaigns may include Arabic ads), not mandatory

How to Apply (to filter real performers)

Please send:

CV 2-3 campaign examples including: objective, monthly spend, CPL/CPA, what you tested, and results Tools you used (GA4/GTM/WordPress/etc.) + notice period + salary expectations
Optional (bonus): a short Loom video walking through a past campaign and what you improved

Job Type: Full-time

Application Question(s):

What's the biggest monthly budget you've managed on Meta and on Google? Share 2 campaigns with metrics: objective, spend, CPL/CPA, conversion rate, and what you optimized. Which do you prefer for lead gen and why: Meta instant forms vs website forms? Have you set up GA4 + GTM events before? What events did you track? WordPress: Which builder/plugins have you used for landing pages and forms? Describe your process for creative testing (how many variations/week, and how you decide winners). Arabic: Are you comfortable writing/reviewing Arabic ad copy? (Yes/Somewhat/No) Which AI tools have you used in marketing workflows, and how did you control quality? * Are you available in the UAE?