Site Name: UAE - Dubai
Posted Date: Oct 13 2023
Are you a Digital Go-To-Market Manager who is energized by the challenge of being part of one of the leading pharmaceutical companies worldwide? If so, Digital Go-To-Market Manager role is the one for you to explore. As a Digital Go-To-Market Manager, you will be responsible for defining the Go-to-market (GTM) strategy for selected brands, which will be promoted only via digital channels such as website, chatbots, social media, webinars, emails etc. Digital GTM Lead will craft Digital Only (DO) brand strategies and communicate campaign requirements to regional/global digital campaign execution team. He/she will track and monitor the A&P spends and allocated budget to optimize the spends. He/she will also be responsible for monitoring the effectiveness of digital campaigns and accordingly, revise the brand strategy and improve the campaign planning.
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Primary Responsibilities: Brand Strategy, Campaign and P&L Planning:

• Develops strategic plan for the select digital brands and products.
• Develops brand goals, defines, and reviews brand positioning and competitive differentiation, digital channels, and messaging in all aspects.
• Designs and drives campaign planning for awareness, engagement, content, and social media strategy for the brand, ensuring continuous conversation and engagement in tune with the target HCPs and their preferences and needs.
• Defines the strategy for digital campaigns and collaborates with relevant regional/global team (responsible for campaign execution) for successful campaign execution.
• Leads P/L planning (including sales forecasting, A&P spends) and budgetary control of the digital brands and its digital marketing and channels.
• Monitors sales performance to effectively market assigned products/services in collaboration with regional/global teams.
• Ensures proper digital portfolio management to meet LOC (country) revenue/sales targets.

Performance Tracking:

• Monitors, analyzes, and evaluates brand performance and customer feedback to generate new/innovative ideas to improve the brand performance and enhance the customer experience (CX)
• Devises strategies to drive engagement of digital brands and products, tracking conversion rates and driving ongoing timely improvements.
• Acts on content effectiveness insights to ensure an optimal mix of scientific / promotional / pull & push content for meeting the information needs of the target customers, with the right usability, design, and purposeful content.

Cross-functional Collaboration:

• Shares campaign requirements with relevant regional teams to support the delivery and execution of local brand strategy.
• Liaises with regional teams to design campaigns and collaterals for the product/service that are effective and appropriate for the target HCP segment.
• Works collaboratively with the Business Unit Managers, Marketing Managers, Directors, and medical teams to incorporate local HCP insights & brand objectives/ performance goals in campaign planning.

Project Management & Support:

• Formulates a clear and well-communicated project management plan for digital GTM execution.
• Initiates and supports the selected local activities to achieve digital impact and other relevant growth targets across brands.
• Ensures the availability of the right level of digital competencies and resources within the organization and via partners/vendors.
• Ensure proper governance is followed across all activities through proper approvals, execution and tracked by regular management monitoring.
• Accurate management of budgets for Products.
• Full accountability for Product and delivery of all marketing activities related to it and insure the flawless execution of the cross-functional Tactical plans.
• Understanding and use of marketing principles to deliver to customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Disease and market understanding to develop customer insights through appropriate techniques/tools.
• Forecast logic for market potential and ability to build story around the forecast.

Why you? Job Qualifications: We are looking for professionals with these required skills to achieve our goals:

• Bachelor\xe2\x80\x99s degree in pharma, sales, marketing, or any related discipline.,
• 8+ years\xe2\x80\x99 experience in pharma industry. With 2+ years of experience in directly related or relevant experience in brand management, marketing, or customer engagement.

Preferred Qualifications: If you have the following characteristics, it would be a plus: Preferred Certifications:

• Digital Marketing Certifications
• Brand Management Certifications
• Data Analytics Certifications
• Project Management Certifications

Skills & Knowledge: Technical Skills:

• Brand Strategy & Management
• Brand Marketing
• Planning & Budgeting
• Digital Customer Strategy
• Digital Campaign Management
• Digital Channel Strategy
• Customer Experience Management
• Digital Marketing
• Campaign Analytics & Reporting
• KPI Tracking & Monitoring

Behavioral Skills:

• Collaboration
• Impact and Influence
• Stakeholder Management
• Team Management
• Effective Communication

Culture:

• Ambitious for patient.
• Accountable for impact.
• Doing the right thing.

Why GSK? At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Health, strengthening our leadership, and transforming our commercial execution. Now, we\xe2\x80\x99re making the biggest changes we\xe2\x80\x99ve made to our business in over 20 years. We\xe2\x80\x99re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands.
With new ambition comes new purpose. For New GSK, this is to unite science, talent and technology to get ahead of disease together \xe2\x80\x93 all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive.
Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients \xe2\x80\x93 so we deliver what matters better and faster; accountable for impact \xe2\x80\x93 with clear ownership of goals and support to succeed; and where we do the right thing. So, if you\xe2\x80\x99re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together. Closing Date: 23/10/2023 Why Us? GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce. Contact information: You may apply for this position online by selecting the Apply now button. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK\'s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.