Job Description

Job Title Digital Communications Specialist

Description

About the Role

Location

United Arab Emirates

Dubai

Dubai

Organization

Regional Hubs

Business Unit

Middle East

Full / Part time

Full-time

Experience Level

Experienced Professional

How You'll Make an Impact

• Develop the digital communications strategy for Siemens Energy in MEA in alignment with the Siemens Energy global digital communications strategy & MEA Comms strategy.
• Keep abreast of digital marketing trends and implement these trends in campaigns.
• Monitor analytics across all digital activities for Siemens Energy MEA and analyze success.
• Represent the MEA region in the Siemens Energy global digital communications community.
• Website:

• Develop outstanding Siemens Energy website for the MEA region utilizing SEO and user experience best practices.
• Drive search engine advertising to strengthen Siemens Energy's digital presence.
• Analyze web performance and identify areas of improvement including website functionality, conversion, and user journeys.
• Social Media:

• Maintain all social media channels and oversee the social media editorial calendar for Siemens Energy MEA, including the company's regional Twitter account.
• Manage and oversee the processes and configuration of social media management platform (Sprinklr).
• Develop and execute paid social media campaigns and continuously provide recommendations to improve performance.
• Drive employee advocacy on social media and utilize available employee advocacy tools such as PostBeyond.
• Drive innovative ideas to deliver greater engagement and grow external communities.
• Develop influencer outreach program to identify and leverage brand evangelists.
• Additional Digital Advertising Activities:

• Support online advertising activities such as display (programmatic) in collaboration with brand activation team.
• Marketing Automation and Demand / Lead Generation:

• Develop and execute demand generation / email marketing campaigns utilizing Eloqua and other marketing automation tools.

What You Bring

• Bachelor of Digital Marketing / Digital Communication or equivalent.
• 8+ years of experience with online and digital communications.
• Broad expertise and experience in latest digital technologies and solutions.
• Excellent English and Arabic speaking and writing skills.
• Ability to develop and execute digital strategy based on user experience and social community management skills.
• Enthusiasm for digital trends and desire to identify relevant opportunities for brand involvement.
• Social media expert on all social media channels, especially LinkedIn, Twitter, and Facebook, as well as specific awareness of how these channels can be utilized in the Middle East.
• Experience working with social media management platforms such as Sprinklr, with specific experience developing paid campaigns.
• Expertise in digital and social media KPIs, benchmarking and analytics.
• Understanding of demand / lead generation.
• Deep knowledge of and expertise in PPC / Google Ads, SEO, HTML, Adobe Analytics, AEM editor, Eloqua.
• Content development and storytelling skills, with the ability to take technical information and deliver engaging social media content.
• Basic understanding of the energy market.
• Experience in managing budgets and overseeing collaboration with vendors.
• Ability to multitask and thrive in a highly dynamic multinational environment.
• Strong communication, leadership and organizational skills

Who is Siemens Energy?

At Siemens Energy, we are more than just an energy technology company. We meet the growing energy demand across 90+ countries while ensuring our climate is protected. With more than 92,000 dedicated employees, we not only generate electricity for over 16% of the global community, but we're also using our technology to help protect people and the environment.

Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.

Siemens Energy's Commitment to Diversity

Lucky for us, we are not all the same. Through diversity we generate power. We run on inclusion and our combined creative energy is fueled by at least 130 nationalities. Siemens Energy celebrates character - no matter what ethnic background, gender, age, religion, identity, or disability. We energize society, all of society, and we do not discriminate based on our differences.

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