Digital Communications Specialist - Higher Education
Based in a University, we are looking for a creative, experienced Digital Communications Specialist to enhance the effectiveness of their internal and external communications by creating and publishing engaging content for the website, email newsletters, and social media profiles. As the Digital Communications Specialist you will be responsible for ensuring their digital content is engaging and aligned with brand image and business goals. You will do this by assisting in the creation of content, marketing deliverables, and PR campaigns.
The ideal candidate for this role is an individual with robust written and verbal communication skills, writing skills and extensive knowledge of digital marketing, branding, public relations, and corporate communications. Ideally English/Arabic fluency.
Responsibilities
Work with the marketing/communications teams to create and curate content for our social media channels, website, and email campaigns
Ensure all content aligns with our branding and marketing guidelines and that it promotes a strong positive image of the company
Monitor the success of online marketing and engagement campaigns
Assist the communications team in developing and implementing internal and external communication strategies by organizing initiatives to improve communication
Write compelling and impactful blog articles and copy for website and social media
Draft internal communication documents (memos, newsletters, reports, or announcements) related to online campaigns
Liaise with relevant agencies/outlets to develop effective social media campaigns that will promote the university
Requirements
Bachelor\'s degree in Communications, Marketing, Public Relations, or any other related field
Excellent communication skills in English and Ideally Arabic
Relevant experience as a Communications Specialist
Demonstrated proficiency with autoresponders, Google Analytics and social media marketing tools
Elementary knowledge of graphic design tools
Excellent written and verbal communication skills with a portfolio that includes press releases, customer support articles, newsletters, and memos
Ideally seeking a UAE National for the role. Thank you for applying, we will get in touch with suitable applicants.