Job Overview: We are seeking a highly skilled and experienced Performance Manager to oversee and manage mobile performance campaigns. The ideal candidate should possess hands-on expertise in campaign setup across various performance models, optimization, and troubleshooting. Additionally, they should be well-versed in working with Mobile Measurement Partners (MMPs), tracking platforms, fraud prevention, and brand safety tools. Key Responsibilities:
Campaign Management:
Set up and launch mobile performance campaigns across multiple models, including Cost Per Install (CPI), Cost Per Order (CPO), Cost Per Acquisition (CPA), and Cost Per Registration (CPR).
Optimize and manage ongoing campaigns to meet and exceed performance KPIs.
Analyze campaign data to provide actionable insights for optimization and scaling.
Tracking & Integration:
Work with leading MMPs such as Adjust, AppsFlyer, and Kochava for campaign tracking and measurement.
Utilize experience with tracking platforms like Trackier to ensure accurate attribution and reporting.
Collaborate with clients for seamless integration, reporting, and continuous updates.
Troubleshoot campaign and integration issues in a timely and efficient manner.
Fraud Prevention & Brand Safety:
Monitor the fraud landscape and proactively identify potential threats to campaign performance.
Implement measures to prevent fraud and ensure compliance with brand safety standards.
Leverage fraud prevention tools to maintain high-quality traffic sources.
Client & Partner Coordination:
Communicate regularly with clients and internal teams to provide updates, insights, and performance reports.
Build and maintain strong relationships with traffic sources to scale campaign performance effectively.
Onboard new traffic sources and evaluate their performance for scaling opportunities.
Strategic Planning & Execution:
Develop and execute strategic plans to optimize media buying, budget allocation, and overall campaign efficiency.
Stay up-to-date with the latest trends in mobile performance marketing and leverage new opportunities.
Provide recommendations on campaign improvements based on industry best practices.
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