At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Role Purpose

As Audience & Data Strategy Manager, your job will be to support local teams on audience strategy definition and implementation, build and manage consumer journey across multiple touchpoints, ensure content is differentiated to gain learnings from different audiences, implement and manage 1PD strategy from definition to activation, and analyze/share data-driven insights for campaigns performance on-going optimizations. Thereby, you need to closely collaborate with agency partners and Beiersdorf business service owners (e.g. AdTech teams).

Main Accountabilities

Support local teams on audience strategy definition and implementation

• Centralize and develop ongoing digital audience strategy, to ensure that we\'re targeting relevant consumers across a variety of digital touchpoints.
• Research and ensure relevant knowledge on new innovative digital audience targeting techniques and best-practice audience set up.
• Own audience learning agenda and define audience testing hypothesis.
• Consolidate and share audience learnings with regional and local stakeholders.

Build and manage consumer journey across multiple touchpoints

• Support local teams to build and manage consumer journey based on available data sources.
• Define specific conversion points for each funnel stage tied up with campaigns objectives.
• Support brand team in content design stage to ensure differentiated creative variations for Precision Marketing campaigns.
• Consolidate learnings and best practices for increasing each funnel stage conversion rates.

Support local teams to implement and manage 1P data strategy

• Support regional team and local teams in building categories and products data playbooks.
• Assess and provide improvement recommendations for owned digital assets (e.g websites and apps) and analytical capabilities (e.g Google Analytics), from a data collection perspective.
• Support local markets on 1P Data collection (Non PII and PII), ensuring compliance with local data privacy guidelines.
• Lead 1PD local efforts for leveraging better and deeper consumer insights, improving campaigns efficiency and effectiveness through data, and nurturing CRM activities.
• Website ownership for technical maintenance, SEO and content creation to drive higher quality traffic.

Analyze and share data-driven insights

• Analyze website / social / video / programmatic performance and ensure seamless consumer journeys.
• Analyze campaign design both with standard reporting and with very granular cookie data to draw consumer insights & improve future campaigns.
• Verify sensitive topics for BDF-Agency relationships (fraud, quality of inventory, etc.)
• Evaluate digital marketing impact on brand lift and/or sales lift.

Partner with agencies and BDF Service Owners

• Ensure linkage and correct data flow between analytical tools and media DSPs.
• Ensure proper utilization of collected 1P data in audience creation.
• Support local agencies on how to embed precision marketing framework into media plans.

Your Profile

• 8 plus years experience in Digital Marketing or Data & Analytics positions.
• Domain expertise within CPG industry with proven record of accomplishment in digital media roles.
• Hands on experience on Google Marketing Platform & Social media audience and data capabilities (GA360, DV360, CM, Meta etc).
• Comprehensive understanding on digital media KPIs optimization and dashboarding capabilities.
• Deep understanding of 1PD landscape and its uses for targeting and media activations.
• Experience in audience segmentation & targeting, journey optimization and conversion modelling.
• Comprehensive knowledge on ad-tech ecosystem and how to leverage different tools for optimizing different workstreams and campaigns performances.
• Excellent interpersonal skills and communication skills.
• Good presentation skills and rational / logic thinking.
• Analytics and problem-solving.
• Agile ways of working.
• Results oriented.
• Ability to adapt in a complex and fast changing environment.

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants - regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.

Have a look at our benefits:

Beiersdorf