Job Description

BettingJobs are currently seeking a CRM Strategy Manager for an established gaming brand, to be based in their UAE office.
Responsibilities:

• Develop and execute a comprehensive CRM strategy to drive customer acquisition, retention, and lifetime value.
• Leverage CRM analytics to identify customer behaviour trends and implement personalised engagement strategies.
• Monitor industry trends and competitors to ensure CRM initiatives remain innovative and effective.
• Oversee the collection and analysis of customer data to uncover key trends, preferences, and behaviours.
• Utilise data analytics tools to generate insights that inform marketing strategy and decision-making.
• Enhance Host team productivity and customer engagement through optimised CRM tool usage.
• Streamline player touchpoints across the customer journey, ensuring a seamless experience from registration to retention.
• Craft personalised communications to deepen customer engagement.
• Evaluate loyalty programs and marketing campaigns, adjusting strategies for maximum impact.
• Promote a culture of collaboration, innovation, and continuous improvement within the team.
• Set clear performance goals and provide regular coaching and feedback.
• Ensure team members have the tools, training, and resources needed for success.
• Align CRM efforts with broader business goals through close collaboration with marketing, operations, IT, and finance.
• Work with IT to integrate CRM systems with other casino platforms and databases.
• Partner with operations to enhance the on-property customer experience.
• Manage the CRM budget to ensure efficient resource allocation and strong ROI.
• Monitor CRM tool effectiveness, including Host usage and opportunities for performance improvement.
• Ensure CRM practices comply with data privacy laws and gaming industry regulations.
• Identify and mitigate risks related to CRM strategy and data management.

Requirements:

• Bachelor's degree in marketing, Business Administration, Data Science, or a related field; master's degree preferred.
• Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus.
• Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry.
• Strong analytical skills with experience in data analysis, segmentation, and predictive modelling.
• Proficiency in CRM software and data analytics tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and translate insights into actionable plans.
• Knowledge of data privacy regulations and compliance requirements.

Skills Required