Location: Dubai
About the Role
An international leading FX Broker is seeking a motivated and analytical CRM Specialist to manage and enhance CRM operations, support data-driven decision-making, and contribute to the growth and retention of the customer base. The role requires a strong understanding of CRM workflows within Forex or financial services and the ability to collaborate effectively across teams.
Key Responsibilities
Manage the CRM system, including implementation, maintenance, workflow configuration, and system upgrades to improve efficiency.
Analyse customer data and behavioural patterns to deliver insights that support strategic decision-making.
Collaborate closely with Sales and Marketing teams to ensure a consistent and streamlined customer experience across all touchpoints.
Define, track, and report on CRM key performance indicators (KPIs) to measure effectiveness and identify opportunities for improvement.
Develop and implement advanced CRM strategies to retain and expand the existing customer base.
Continuously evaluate and improve CRM processes, recommending innovative solutions that enhance accuracy, productivity, and customer satisfaction.
Requirements
Fluency in English (spoken and written) is essential; knowledge of Hindi is a strong advantage.
Expert-level proficiency in Excel and strong MS Office skills.
Minimum 1 year of experience in CRM management, ideally within the Forex or financial industry.
Detail-oriented, organized, and able to handle multiple priorities in a fast-paced environment.
High analytical ability with experience working with complex datasets and customer insights.
Able to work well under pressure and meet deadlines.
Excellent organizational and communication skills for cross-team collaboration.
Adaptability to changing processes and future improvements.
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