Job Description

Job Title CRM Marketer

Description

Our CRM Marketer is responsible for assisting in the development of the online marketing strategy for all Beauty Franchise Brands. The person in this role will plan and execute digital marketing campaigns (including email and SMS) while supervising the design and supplying content for every Brand.Key ResponsibilitiesPropose new channels and capabilities to enable on the Marketing tool, given the Brands' maturitySupport in the logic set-up of the Marketing tool and its capabilities for all Beauty Franchises BrandsImplement the Marketing Automation strategies for all Beauty Franchises BrandsAssist in the definition of Customer Journeys for the different clusters of customers within each BrandLiaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelinesEnsure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channelsSegment database to ensure relevance to customers and optimal use of the budget in each campaignDevelop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Brands' communicationPerform data analyses and post activity evaluations and reports to deliver customer insights and recommendations of each activationIdentify new trends in digital marketing, evaluate new tools, and ensure the Brand is at the forefront of industry developments, particularly developments in mobile marketingWhat you'll need to succeedCurrently working in CRM within an eCom retail businessYou are data driven and have experience with reportingYou have experience with CRM tools - preferably SalesforceExperience with A/B testingAbility to execute CRM campaign and to work with multiple stakeholdersYou have excellent communication skillsYou are an Arabic speakerWhat we can offer youWith us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day. We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts. To view all our perks and benefits,

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