Job Description

Job Title INT

Description

Our CRM Marketer is responsible for assisting in the development of the online marketing strategy for all Beauty Franchise Brands. The person in this role will plan and execute digital marketing campaigns (including email and SMS) while supervising the design and supplying content for every Brand.Key Responsibilities
Propose new channels and capabilities to enable on the Marketing tool, given the Brands' maturity
Support in the logic set-up of the Marketing tool and its capabilities for all Beauty Franchises Brands
Implement the Marketing Automation strategies for all Beauty Franchises Brands
Assist in the definition of Customer Journeys for the different clusters of customers within each Brand
Liaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelines
Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels
Segment database to ensure relevance to customers and optimal use of the budget in each campaign
Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Brands' communication
Perform data analyses and post activity evaluations and reports to deliver customer insights and recommendations of each activation
Identify new trends in digital marketing, evaluate new tools, and ensure the Brand is at the forefront of industry developments, particularly developments in mobile marketing
What you'll need to succeed
Currently working in CRM within an eCom retail business
You are data driven and have experience with reporting
You have experience with CRM tools - preferably Salesforce
Experience with A/B testing
Ability to execute CRM campaign and to work with multiple stakeholders
You have excellent communication skills
You are an Arabic speaker
What we can offer you
With us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts. To view all our perks and benefits,

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