Job Description

Overview Of The Role:

• The ECRM Executive will play a critical role in driving customer engagement through data-driven campaigns leveraging Email, Push, and WhatsApp channels. With strong analytical skills and a focus on customer lifecycle management, the role involves designing and optimizing omni-channel drip campaigns. Success in this role requires deep insights into customer personalization and the ability to deliver measurable business impact. The executive will work closely with cross-functional teams to align strategies with business goals and maintain CRM platform health.

What You Will Do:
Campaign Execution & Reporting

• Plan, build, and execute CRM campaigns across Email, Push, WhatsApp, and other relevant channels.
• Manage end-to-end campaign execution including segmentation, targeting, personalization, and testing.
• Conduct pre- and post-campaign analysis to measure performance, derive insights, and optimize future campaigns.
• Design customer lifecycle journeys and set up automated drip campaigns across omni-channel touchpoints.
• Leverage data and analytics to identify opportunities for improving retention, engagement, and revenue.
• Collaborate with cross-functional teams (Brand marketing, Product, and IT) to align CRM strategies with business goals.
• Hands on experience in (HTML, Jinja, or similar scripting) for personalised/dynamic template creation.
• Monitor and maintain CRM platform health, ensuring data quality and integration with other systems.
• Stay updated with CRM best practices, tools, and industry trends to continuously enhance customer communication.

Technology and Tools

• Hands on experience with CDP/CRM tools like Braze, Salesforce, Blueshift, Bloomreach, MoEngage.

Skills Required