Job Description

Synopsis

The role will lead and elevate the visual identity of our brand across every touchpoint. As the creative force behind our in-house agency, youaEUR(TM)ll drive bold, world-class design thinking, ensuring our work is consistent, compelling, and culturally relevant. YouaEUR(TM)ll lead a team of designers, collaborating closely with copy, production, brand and marketing teams to shape brave, breakthrough creative work.

Accountabilities

Define & elevate the BrandaEUR(TM)s Visual Identity - Set the creative vision for design, photography, film, digital, social and beyond. Lead & inspire - Manage and mentor a team of designers, and production team members. Champion Craft - Push for exceptional execution, from typography and layout to photography and animation. Concept & execute - Bring big ideas to life across multi-channel campaigns, from film and digital to social and events. Stay ahead of trends - Keep the brand culturally relevant by tapping into emerging trends. Own quality & consistency - Ensure every touchpoint reflects the brandaEUR(TM)s DNA and maintains the highest creative standards in partnership with other departments. Manage, guide, coach and provide informal / formal feedback to the team to ensure continuous development and skills update. Participate in developing, implementing and keeping up-to-date brand image guidelines to ensure compliance with communication guidelines and best practices across the organization. Manage the planning and implementation of creative projects and materials to timely deliver effective content in line with business requirements and brand image guidelines.

Education & Experience

Bachelors Degree, with a minimum of 7 years of experience in art direction, design or creative leadership, or 7-10 relevant years of experience in art direction, design or creative leadership without degree. Experience in advertisement or creative agency, preferably in the area of specialization is an advantage. Experience in aviation is a plus but not a necessity. About Etihad Airways Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the worldaEUR(TM)s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with EtihadaEUR(TM)s codeshare partners, EtihadaEUR(TM)s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into EtihadaEUR(TM)s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly! To learn more, visit etihad.com #J-18808-Ljbffr