At All Power Trading Ltd, we operate five dynamic e-commerce platforms across multiple sectors. Four of our websites are dedicated to the vaping industry, offering a diverse range of products, including our own manufactured e-juices and disposables, popular vape kits, and wholesale solutions in both the UK and UAE. Our fifth platform is an e-commerce website in the UK that specialises in selling sweets and candies, bringing nostalgic and international treats to our customers.
Beyond e-commerce, we also manage a thriving short-term rental and property management business in Dubai, delivering seamless solutions for both property owners and travellers.
With a vision to innovate and a mission to delight our customers, our team of over 100 professionals across the UK and UAE is committed to creating exceptional products and experiences, whether that's helping people quit smoking through quality vaping alternatives or providing outstanding hospitality through our property services.
Join us in our mission to make a positive impact through creativity, innovation, and customer-first thinking.
About You
A fantastic opportunity has become available for a talented individual with a passion for writing and extensive outreach experience to join our busy, vibrant, and passionate organisation. The ideal candidate will be UAE-based. As a Creative Content Writer & Outreach Specialist, you will be responsible for creating engaging and compelling copy for all four of our websites. Day-to-day tasks will include implementing content strategies, conducting basic keyword research, performing content gap analysis, and collaborating with cross-functional teams to ensure brand consistency. A solid understanding of search intent is essential for this position. The candidate must be capable of producing content and executing outreach campaigns.
About the Role
We are seeking a reliable individual with exceptional writing skills and a creative flair to lead our websites' content marketing initiatives. You will be responsible for creating engaging, informative, and visually appealing content that drives sales and enhances the customer experience. Working closely with stakeholder teams, you will deliver creative content aligned with product releases and industry updates.A strong understanding of content marketing, link building, and basic SEO is essential. You will be expected to write compelling product descriptions, creative articles, how-to guides, guest posts, and press releases.Ideally, you will have at least one year of experience in a similar role, writing creative content copy.
Key skills you'll need
The candidate should be able to hit the ground running without the need for extensive training for content creation
Minimum 1- 2 years experience in a similar role with writing creative copy (Preferably with a focus on e-commerce and SEO optimised content), running email outreach and link-building campaigns Note: Candidates must be willing to complete a written task and provide samples of any previous backlinks they have built.
Exceptional spelling, punctuation, grammar and proofreading skills with a keen eye for detail.
The ability to adapt tone and direction according to the type of content required.
Be able to juggle several tasks in a fast-paced working environmentBe able to work under pressure to complete tasks within agreed deadlines.
Be able to track progress and report to management within timescales and when required.
Strong understanding of link-building strategies and SEO principles, and how they apply to e-commerce product listings.
Ability to work independently and manage multiple projects simultaneously.
Passionate for and in tune with the latest content marketing trendsStrong communication, collaboration & organisational skills
Nice to have, but not essential
Familiarity with content management systems (Shopify and WordPress) and SEO tools (SEMRush, Any other content creation tools) is a plus.
Prior experience in the vaping industry is a bonus and gets extra credit!