Job Description

Job Title Creative & Content Manager

Description

Creative & Content Manager - L'Occitane Group (Arabic Speaker)
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Who weare
We are aleading partner for luxury across the Middle East.Withmore than 600 stores, 300 brands and over 65 years of experience in the region,we have become amajor player in the beauty, fashion and gift sectors,by offering service excellence toourpartners anddelightingallour customers.Wearemoving fast from a traditional distributor and retailer for luxury in the Middle East,to a hybrid retailer bringing luxury experiences to the fingertips ofcustomers everywhere.
Tofuel the next stage ofourgrowth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join uson thisjourneyofexploring new horizons together.
What you'll be doing
As a Creative & Content Manager for L'Occitane Group,you will be responsible for setting the strategy, performance and delivery of all digital and physical content across the brands. Building the content strategy for all brands in line with the tone of voice, price and positioning.You will act as the guardian of the Brands identity through managing the priorities & planning of the wider communication strategy and ensuring the growth of our client community both in terms of reach and engagement, meaning business KPIs within budget and at scale, and giving visibility to key stakeholders across the team. You will be responsible for creating more regional and localised content, creating consistency across all channels and strong, local branding aligned with the overall strategy. Understanding social trends and engaging content related to the GCC audience and overseeing the social platforms making sure content is aligned.
Manage and track Brand and content budget, ensuring funds are closely monitored, and spending is carefully planned
Manage and develop a team of creatives
Define and implement a holistic strategy in line with our business objectives and Brand vision, as an omni-channel luxury retailer exploring the nexus of content, commerce, and culture
Feed the content team with performance insights, actively promoting a growth culture in which the team is regularly looking for opportunities to optimise ideation, distribution, scheduling, and amplification of content within a rigorous, agile test and learn environment
Hold ownership and accountability of the performance of our content platform to deliver on business KPIs
Manage the Brand and content department, ensuring the on-time delivery of work and overall quality of execution in line with brand standards
Collaborate with the Design and Product teams to build exceptional digital interfaces and content experiences that enhance the overall customer experience
Manage the Creative team to ensure brand image is protected and enhanced
Partner with the PR team to co-manage strategic partnerships, events & social media ensuring the growth of our online community in terms of reach and engagement, through the development of both an original content series and a curated editorial programming schedule
Partner with the Retail Marketing team to support in-store programming, providing strategic alignment and advisory so the overall program is in line with the creative vision of our General Manager
Work regularly with the User Experience and Marketing team / s to proactively leverage content as a channel by which to promote and amplify our strategic interests in line with our editorial point of view and approach
What you'll need to succeed
Strong understanding of overall process and timelines and how the different contributors (graphic designers, copywriters) and their processes impact this - when to outsource and when to keep in-house
Arabic speaking is essential for this role as you will be focused on localising content and reviewing copy in Arabic
Previous experience leading content strategy and direction for different channels, able to hit the ground running and make an immediate impact
Previous experience in managing a team of creatives (graphic designers, copywriters)
Being able to organise and run photoshoots for monthly campaigns
Local knowledge of suppliers, agencies, freelancers and production houses
What we can offer you
With us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts. To view all our perks and benefits,click here.
With our people at heart, we believe in building a diverse work environment that nurtures and celebrates people's differences, offers equal opportunities to all and ensures that our team members have a sense of belonging.
Creative & Content Manager - L'Occitane Group (Arabic Speaker)
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