United Arab Emirates-Dubai-Dubai | Full-time | Permanent | Flexible Working Times
COME JOIN THE WORLD\xe2\x80\x99S MOST INTERNATIONAL COMPANY A company that pioneered cross-border express delivery in 1969 and is now active in more than 220 countries and territories worldwide. DHL Express UAE is the recognized market leader in Express logistics and an Employer of Choice - ranked consistently as Great Place To Work in the UAE for 6 consecutive years, with a 2019 global ranking at #4! Join our team and discover how an international network that\'s focused on service, quality and sustainability, is able to connect people and improve lives through the power of global trade. And not just for our customers, but for every member of our team too. To learn more about our culture, motivated people and our purpose, please visit confidential ABOUT THE ROLE
The Country Marketing Manager is responsible to develop and deploy the Country\xe2\x80\x99s Marketing plans in line with the business objectives and strategy. In relation to marketing the job holder is responsible for all the internal and external communication, including DHL brand image, media and CSR activities, marketing research, product management/ deployment and all related business and competitor reporting and analysis.
The role is part of the country SMT and expected to contribute to the business plans, company customer and employee events and overall communication strategy.
YOUR TASKS
Create, develop and execute marketing campaigns for specific DHL products and services and ensure the integrity and image of the DHL brand is upheld in all UAE marketing activities
Provide market intelligence to support business & strategic planning
Manage all marketing communication and marketing requirements through effective management of the Marketing function
Support CSR activities for UAE
Ensure consistent media coverage and high visibility for DHL UAE in the local media forums
Implement the UAE Marketing strategy in conjunction with Country Manager and National Sales and Marketing Manager to support the sales strategy plan and activities
Manage the product mix, development, reporting and analysis
Effectively deploy all products ensuring at all times that full awareness and usage is increased
Implementation of services adhering to global guidelines and policies are effectively deployed to support business requirements
Product code mapping and reporting adheres to global standards
Implement all projects on the marketing plan and provide clear visibility during the planning and implementation stages to all stakeholders
After each project provide a ROI summary with recommendations for future improvements
In conjunction with the procurement department, source appropriate suppliers and monitor their performance and quality
Develop and maintain relations with media
Identify CSR projects that can be facilitated in the UAE and ensuring visibility for DHL Express
Support Global CSR projects with required communication and facilitation for UAE
Effectively manage external agencies to include PR, Advertising and Design, Loyalty and Media Buying
Support internal communication process on marketing initiatives through frequent communication updates to ensure internal customers are fully aware of all DHL products and services and on-going promotional activities
Manage all projects within the marketing plan to ensure that they come in at, or under budget. Analyse ways of improving expenditure to achieve a greater return on investment
Drive all research programs to support business objectives and strategy to include competitor analysis, industry specific and macro economic analysis
Develop and implement effective internal communication channels to improve employee awareness and motivation
Monitor and ensure the quality and accuracy of the marketing database is maintained to support direct mail campaigns
Plan and execute targeted and focused direct mail campaigns with the appropriate support from regional and local suppliers
Ensure the correct levels of marketing supplies are readily available within the business to support activity and functions
Drives business strategy in terms of ensuring all functions deliver set
Work on ad-hoc marketing projects as required
Support in developing country strategy
Develop IKOs/KPIs for team members and monitor individual performance
Conduct performance review and coaching
YOUR PROFILE
Research skills in the areas of customer, market and competitors , and the ability to think creatively to apply that research
Marketing skills in the area of product, placement & promotion
Strategic thinking skills
Creative skill set for the creation of agency briefs and direction
Uses interpersonal styles to create and sustain effective relationships with business partners (e.g. suppliers, joint venture partners, industry groups, competitors, governments, unions) and colleagues. Is open to approaches that meet mutual goals
Strong communication and leadership skills
8 - 10 years relevant experience as a Marketing Manager or marketing/ advertising related position.
Degree in Business/Marketing (or related discipline)