Job Description

Responsible for managing, monitoring, controlling, and analysing all external and internal communications with the media and stakeholders. Lead and develop a comprehensive corporate communications tactic that effectively promotes and enhances the organization's brand, reputation, and stakeholder engagement. The Head of Corporate Communications will drive the alignment of internal and external messaging, oversee media relations, manage crisis communications, and ensure consistent, impactful communication that supports the organization's strategic goals and fosters a positive public image.
KEY RESPONSIBILITIES
Strategic * Responsible for the daily communications activities of the department and the business.

• Responsible for corporate identity and brand reputation of Keolis MHI, PTA and partners.
• Manage external communications with media such as press releases and social media.
• Establish and maintain compatible relationship with RTA (Rail Agency, Marketing and Corporate Communications, support services, corporate governance, Etc) and other local and federal government departments (as necessary and in relation to contractual obligations).

Financial * If applicable: Develop, oversee, and manage the corporate communications budget for Keolis MHI, ensuring the efficient allocation of resources to support communication strategies and initiatives. This includes monitoring expenses, forecasting financial needs, and reporting on budget performance to ensure alignment with the organization's financial goals.

• Support the Company to preserve and enhance its business performance.
• Analyse communication result to determine cost effectiveness annually against agency costs.

Stakeholder / Customer * Provide the Department Director, MD and PTA with regular reporting and pro-active updates on existing and changes to department strategy, plan and/or business continuity.

• Support the business, the client (RTA) and Partners in understanding the passengers travel pattern in order to plan and organise effective communication plans through target social media campaign.

Operational * Write press releases, speeches and prepare all the material related for media.

• Communicate with media agencies for stories; create media schedules and media training where necessary.
• Responsible for all aspects of the integrated public relations and communications plan (Instagram, Twitter, LinkedIn, website, and future mediums).
• Implement a Social Media Guidelines, Policy and/or Procedure to control communication activities within the business.
• Timely implement of communication executions for all marketing campaigns, events, exhibitions, etc.
• Stay up-to-date with the latest trends and business "know-how" to explore opportunities, stories and changes that affect media and communication planning.
• Manage and attend delegation for customers and corporate visits.
• Implement effective Corporate Social Responsibility plans and activities in the community.
• Conduct performance review, disciplinary and grievance for Communications team.
• Perform and carry out other duties as instructed / directed by the Marketing and Communications Director, Managing Director and/or Chief Executive Officer.

Capability / People

• Lead the Communications activities on behalf of the Company.
• Continuously review, evaluate and develop UAE nationals within the Communications division.
• Provide an opportunity for new joiners, fresh graduates and internship programs to further develop Keolis MHI cadre.

KEY COMPETENCIES
Technical Competencies * Business Conduct - Management and leading on corporate communications, digital mediums and compliance matters impacting business reputation.

• Judgement - Good business judgment and ability to apply business solutions to problems.
• Knowledge - Good knowledge in creative, digital and communications matters.
• Contracting Knowledge - Good understanding of contracts related to agencies and partnerships.
• Problem Solving - Business focus, solution and problem solving oriented, and to assess reputational risks.
• Writing - Draft, review, and approve business/corporate releases associated with activities of the business, including PTA and 3rd party stakeholders.
• Negotiating - Good negotiation and advocacy skills towards media selection and publishing.
• People Management - Demonstrates strong leadership abilities by effectively managing, mentoring, and inspiring a diverse communications team. Cultivates a collaborative work environment that encourages creativity, professional growth, and high performance.

Behavioural Competencies * Communication

• Effectively convey information with clear, concise messages tailored to diverse audiences.
• Demonstrate active listening skills, engaging with the speaker, and providing thoughtful responses or feedback.
• Tailor communication styles to suit different audiences and situations, including written, verbal, and non-verbal communication.
• Influence others and effectively present ideas, arguments, and information to achieve desired outcomes that benefit the business and/or the PTA.

• Strategic Thinking

• Anticipate future trends, opportunities, and challenges, incorporating them into strategic communications planning.
• Set clear, realistic, and achievable goals that align with the organization's objectives and long-term vision.
• Critically analyze data and information to develop strategic initiatives and solutions.
• Think creatively and propose strategies that drive the organization reputation forward.

• Teamwork

• Work collaboratively with others, sharing information, and contributing to team goals.
• Provide support and assistance to team members, fostering a cooperative and cohesive team environment.
• Address and resolve conflicts within the team constructively and professionally.
• Consistently fulfil team responsibilities and commitments.

• Decision Making and Problem Solving

• Analyze complex problems, identify root causes, and develop logical, effective solutions.
• Generate new ideas and approaches to overcome challenges and improve processes.
• Evaluate risks and potential consequences when making decisions, ensuring informed and balanced choices.
• Effectively implement solutions, monitor progress, and make necessary adjustments to achieve successful outcomes.

MINIMUM QUALIFICATIONS
Min.
Required
Desirable
Education
Qualification in Business, Advertising, Media, Business Administration, or a related field. Post graduate preferable.
Qualification in Media Relations
Experience * 5 to 10 years minimum of experience working as Communications Specialist in large organisations - preferably in the public transportation industry.

• Strong knowledge of corporate communications procedures.
• Excellent project management and leadership skills.
• Strong organizational skills
• Public transportation sector experience preferred
• Regional and UAE experience is preferred.

Skills / Training
Fluent in English (Spoken & Written)
Fluent in English and Arabic (Spoken & Written)