Description

Copywriter

Business Unit: SCHOOL SUPPORT CENTRE

Location: UAE - Dubai

Closing Date 10-Apr-2023

About the Role

GEMS Education is looking for a creative and enthusiastic Copywriter to produce clean, engaging, and entertaining written scripts for a wide variety of uses including digital, social media, brochures, speeches and letters. The Copywriter will collaborate with stakeholders across Schools and the School Support Centre (SSC) to support effective written communications.

Key Accountabilities:

Copy Writing

Writing a wide variety of creative copy as requested by the Communications department head and other senior members of the Marketing and Sales/Enrollment teams.

Writing content for brochures, factsheets, and other marketing collaterals.

Writing letters to staff, students, parents, and corporate partners as requested by the department head.

Ensuring all written copy is relevant and factual.

Providing best practice support and guidance to all GEMS schools on copywriting.

PR Campaigns and Speeches

Contribute creative ideas for various PR, social media, and digital campaigns.

Write speech scripts as advised by the department head.

Repurpose published feature stories, articles, and press releases for external media, social media, and websites.

Digital platforms

Social media caption writing for corporate channels.

Website written content for schools and corporate platforms.

Ensuring content written is relevant to the platform and audience.

Reporting and metrics

Tracking data on content written to identify trends and areas for improvement.

Managing a database of content written and reporting on key metrics as agreed with the line manager.

Expected Qualifications & Experience:

Degree (or equivalent) in Journalism. Communications, or related subject.

3-5 years of experience as a creative copywriter in English - Arabic would be beneficial but not essential.

Previous experience in a fast-paced agency or similar production environment.

A background in education would be beneficial but not essential.

Versatile writing skills in English, including a strong understanding of grammar and great attention to detail.

Creative flair: Ideas /concept generation both independently and as part of a team.

Awareness of current and emerging Comms and Marketing copywriting trends.

Positive attitude and flexibility to adapt to last-minute changes.

About Your Benefits

An attractive remuneration package is on offer to the successful candidate including tax-free salary, medical cover, tuition fee concessions, annual leave, and end-of-service benefits.

About GEMS

Trusted for over 60 years and now a third generation education family, GEMS Education began in a single school room in Dubai. Today, we have the privilege of educating over 170,000 students from over 176 countries through GEMS owned and managed schools globally; over 270,000 students access resources through our services division.

About Application Process

If you meet the criteria and you are enthusiastic about the role, we would welcome your application.

To complete the application you would need the following document(s):

• Resume/CV
• Passport-size photograph

In line with the UAE\'s Emiratisation goals, GEMS welcomes and encourages applications from UAE nationals to join our fast-growing team.

Important Note : GEMS Education is committed to safeguarding and promoting the welfare of all of its students. Applicants will be required to submit a current police criminal clearance check or equivalent from their home country or current country of residence prior to appointment.

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