Job Description

We are seeking an experienced

Senior

Digital Marketing

with exceptional

copywriting skills

to lead our digital strategy, build high-performing campaigns, and deliver messaging that drives engagement and conversions. The ideal candidate blends analytical marketing expertise with creative storytelling, ensuring every digital touchpoint reflects our brand and achieves measurable results.

Key Responsibilities:

Digital Strategy & Campaign Management

Develop and execute multi-channel digital marketing strategies (SEO, SEM, social media, email, content marketing). Plan, launch, and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other platforms. Own performance metrics, analyze data, and continuously optimize campaigns for ROI and CAC reduction.

Copywriting & Content Creation

Write high-quality, persuasive copy for ads, landing pages, email campaigns, social media, product pages, and website content. Ensure brand voice consistency across all communication channels. Collaborate with designers and creative teams to produce compelling marketing assets. Create content calendars and oversee content production for campaigns and digital channels.

Growth & Performance Optimization

Conduct audience, competitor, and market research to inform targeting and creative strategies. Use A/B testing to improve conversion rates across funnels and landing pages. Collaborate with sales and product teams to align messaging and develop high-converting funnels.

Tools & Technology

Manage marketing automation tools (HubSpot, Mailchimp, Active Campaign, etc.). Utilize analytics platforms (Google Analytics, Search Console, Meta Pixel, etc.) to track and report performance. * Oversee SEO optimization efforts, including keyword research, on-page improvements, and content planning.