Job Title: Content Manager

Company: Babyshop, HO, Dubai

Babyshop is a leading baby and kids\xe2\x80\x99 retailer in the Middle East, offering a wide range of high-quality products for babies, toddlers, and children. We are committed to providing exceptional customer service and a seamless shopping experience for parents and caregivers. Our mission is to create a community where parents can access information, support, and resources to make their parenting journey more enjoyable and fulfilling.

We are looking for a creative and experienced Content Manager to join our team. In this role, you will be responsible for creating, sourcing, and managing all aspects of our content strategy, with a focus on parenting, child development and other product and marketing stories. The ideal candidate will have a strong understanding of SEO, social media marketing, video marketing, with the ability to create engaging content that resonates with our target audience.

Responsibilities:

Develop and execute a content strategy to position Babyshop as a thought leader in the parenting and kids retail space.

Research, write, and edit high-quality, engaging, and SEO-friendly content on a wide range of parenting topics, including child development, education, health & well-being, and lifestyle.

Collaborate with internal teams (category, ecommerce, design, etc.) to create compelling and cohesive content that drives brand awareness, engagement, and conversions.

Develop and maintain relationships with industry experts, influencers, and guest contributors to produce credible content with high reach.

Partner with content producers and external sources on additional relevant content for the brand and manage a content calendar to ensure a consistent publishing schedule across all digital channels.

Monitor and analyse content performance using analytics tools, and optimize content based on data-driven insights.

Stay up to date with industry trends, best practices, and emerging topics in the parenting and kids retail space.

Requirements:

Bachelor\xe2\x80\x99s degree in communications, journalism, advertising or a related field.

A minimum of 9-10 years of experience in content creation with a proven experience in creating engaging content for blogs, vlogs, social media, and other digital channels.

Exceptional writing, editing, and storytelling skills, with a strong understanding of SEO best practices.

Proficiency in content management systems (CMS), analytics tools, and social media platforms.

Strong organizational and time-management skills, with the ability to juggle multiple projects and meet deadlines.

Passion for parenting, child development, and kids retail, with a deep understanding of our target audience\'s needs and preferences.

If you are a creative, passionate, and detail-oriented content professional with a strong background in parenting and kids retail, we\'d love to hear from you.

Qualifications

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