Job Description

Content & Digital Brand Lead (On-Camera | Multi-Business)

Location:

Dubai, UAE (Office-based with some on-site/off-site filming)

Company Overview

We operate multiple professional service businesses in Dubai, including:

Recruitment & Talent Solutions HR Career Services (CVs, LinkedIn optimisation, interview coaching) Real Estate Services Business Services & Outsourcing
We are building strong, credible brands and are looking for a confident, creative, and commercially aware Content & Digital Brand Lead to become a visible face of the business across digital platforms.

Role Overview

This is not a junior social media role.

You will be responsible for creating, presenting, and distributing digital content that explains and promotes our services clearly, professionally, and engagingly. You must be comfortable on camera, technically capable, and confident representing the company publicly.

You will work closely with senior management and must quickly understand and communicate multiple service offerings.

Requirements

Key Responsibilities

1. On-Camera Content Creation (Core Requirement)

Appear on camera explaining our services across: TikTok Instagram Reels LinkedIn video Present content confidently, clearly, and professionally Film in-office, client-facing, and branded environments Represent the company image and values at all times

2. Content Planning & Production

Create short-form video scripts and talking points Film and edit videos (Adobe Premiere / CapCut acceptable) Design supporting visuals using Canva Repurpose content across platforms

3. Social Media Management

Manage posting schedules Maintain brand tone and consistency Monitor engagement and performance Support basic growth initiatives (hashtags, captions, formats)

4. Email & Digital Campaigns

Assist with email marketing campaigns Create campaign visuals and content Coordinate with recruitment and sales teams on messaging

5. Website & Digital Support

Make basic website updates (no coding required) Support landing pages and service pages Work with AI tools to improve efficiency and output

Required Skills & Experience

Essential

2-4 years experience in digital content / marketing Proven on-camera experience (must provide examples) Strong spoken and written English Confident explaining professional services Video editing skills (Adobe / CapCut) Canva proficiency Comfortable using AI tools (ChatGPT, Canva AI, etc.) Strong attention to detail Professional appearance and presentation

Highly Desirable

Experience with: Recruitment, HR, real estate, or professional services Experience working with founder-led or service businesses Understanding of CRM/email tools (Zoho, Mailchimp, similar) Basic knowledge of content analytics

Personality & Professional Expectations

Confident but not overbearing Professional, polished, and credible Creative and proactive Comfortable taking ownership Able to work independently without micromanagement Reliable and consistent under pressure
Benefits

Salary range: AED 6,000 - 8,000 per month (dependent on experience) Performance-based bonuses possible Growth opportunity as the businesses scale
Job Type: Full-time

Pay: AED6,000.00 - AED8,000.00 per month