Job Description

What youll do

• Define how content assets contribute to holistic touchpoint strategy, ensuring brand consistency while driving engagement.
• Champion creative quality by aligning with global guidelines, platform requirements and local needs.
• Introduce and scale new tools, formats and production technologies to accelerate asset creation and adaptation.
• Use insights, platform trends and creative effectiveness learnings to continuously raise asset quality.
• Consolidate and share best practices to strengthen activations and enable local market excellence.
• Lead website content strategy, setting master structures (UX, IA, content hierarchy) and brand copybooks.
• Roll out implementation guidelines ensuring consistent execution across markets
• Supervise updates, launches, and seasonal publishing to guarantee timely and high-quality go-lives.
• Establish alignment between Regional and Local Marketing on tech, structural and content-related topics
• Monitor website performance and recommend improvements grounded in analytics
• Develop master PDPs (descriptions, visuals, A+ content) that balance brand storytelling with performance
• Oversee e-commerce content production, ensuring scalability, cost efficiency and cross-platform consistency
• Introduce workflows and tools that accelerate production and improve adaptation
• Define standards and rollout models to ensure smooth execution with Local Marketing
• Partner with Regional and Local Marketing to secure clarity of roles, efficient workflows, and high-quality outputs

What makes you a good fit

• Minimum 5 years of experience in digital marketing, content development, and campaign management preferably within a creative or digital agency environment.
• Bachelor's degree in marketing, Communications, Digital Media, or a related field.
• Strong experience in digital marketing, marketing communications, and managing integrated 360 campaigns.
• Proven ability to develop and manage website and e-commerce content, ensuring brand consistency and optimized user experience.
• Skilled in content strategy, copywriting, and creative asset production for digital, social, and e-commerce platforms.
• Proficient in web analytics (Google Analytics, GA4, Meta Insights), SEO/SEM, and performance tracking to drive measurable results.
• Strong project management and stakeholder coordination skills with the ability to lead cross-functional teams and agency partners.
• Exposure to FMCG, beauty, or consumer goods industries is an advantage.

Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

Skills Required