Job Description

Specific Roles and Responsibilities:

Responsible for planning, creating, and updating visual identity and visual content creation strategy of the Company, with a focus on photography and videography. Enhance the online experience on the website and social media and plan out the Company's branding content for the wider portfolio. Serve as the brands primary videographer and photographer for the creation of all marketing content including but not limited to promotional videos, advertising campaigns, new business and digital media requirements. Capture high quality event content capturing fun, brand friendly moments both candid and on some occasions staged. Develop product content including but not limited to food & drink, locations, staff, clothing. Develop content for marketing collateral and digital marketing contents for all platforms in line with Company's branding strategy and SOPs. Utilize all the social media channels to the fullest, making sure content is drawing sufficient exposure and reach in view of prescribed KPIs Responsible for all photographic and video content from start to finish including capturing content and editing for the needs of output. Curate a strong gallery of aspirational images and video content which will be used to reflect the brand in marketing and press. Play a key role in assisting to shape the visual storyline of content touchpoints while assisting to maintain the brands digital assets. Use various media including graphics, animations, data visualisation, music and voice overs to create professional grade content. Coordinate all activities and materials supporting each photographic and video shoot project To work with clearly detailed content briefs provided as well as creating content briefs Secure and archive permissions for use of photo images for individuals To be up to date on video and photography trends to ensure we are at the forefront of content. Participate in marketing meetings Assisting the marketing team with daily marketing tasks and obtaining all creative and marketing objective Researching demand for the organization's products and services in view of the campaign's outcomes Build brand awareness and positioning. Be updated of the latest trends and industry-best practices in F&B industry and adapt the content strategy accordingly.
Pre-requisites

Bachelor's degree or master's degree in marketing, business administration, Videography, photography or equivalent experience in the creative or design

field.

5+ years' experience running successful insight led content campaigns, preferably in F&B industry

Proficient in Adobe Photoshop, Illustrator, InDesign and Premier Pro and relevant software

Expert knowledge and skills in handling different cameras and lenses

Driving license is preferred

Job Types: Full-time, Permanent

Pay: Up to AED6,000.00 per month