Job Description

Role Overview

The Content Creator will be responsible for producing engaging, high-quality visual and written content that brings the brand to life across digital platforms. This role plays a key part in storytelling, audience engagement, and supporting marketing campaigns through the creation of channel-specific, creative content. The ideal candidate is innovative, hands-on, and performance-driven, with a strong understanding of social and digital trends.

Key Responsibilities:

1. Content Creation & Production

Create high-quality photos, videos, reels, stories, static posts, blog visuals, and digital assets. Develop platform-specific content formats optimized for TikTok, Instagram, website, and email marketing. Handle end-to-end content production, from concept development to shooting, editing, and publishing.

2. Brand Alignment & Storytelling

Translate brand guidelines, tone of voice, and campaign objectives into compelling, on-brand content. Ensure all content supports brand awareness, engagement, reach, and conversion goals. Adapt storytelling style to suit different channels while maintaining brand consistency.

3. Content Planning & Execution

Plan and execute content calendars aligned with campaigns, product launches, and key brand moments. Collaborate closely with marketing, brand, and social media teams to support integrated campaigns. Ensure timely delivery of content across all platforms.

4. Performance Monitoring & Optimization

Track and analyze content performance, including engagement rate, reach, views, saves, and clicks. Use insights and trends to continuously optimize content formats, messaging, and creative direction. Test new content styles and formats to improve performance.

5. Asset Management

Maintain a well-organized and up-to-date library of content assets (photos, videos, raw files, edited files). Ensure content is easily accessible and reusable across teams and platforms.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Media, or a related field (preferred). 2-4 years of experience in content creation, social media, or digital marketing. Strong portfolio showcasing photo, video, and social content. Experience with content creation tools (e.g., Adobe Creative Suite, CapCut, Final Cut, Canva). Familiarity with social media platforms, trends, and best practices.

Key Skills & Competencies

Strong visual storytelling and creative thinking Platform-specific content creation (TikTok, Instagram, digital) Basic understanding of performance metrics and optimization Excellent time management and organizational skills Ability to work independently and collaboratively High attention to detail and brand consistency
Job Types: Full-time, Permanent

Work Location: In person