Job Description

Content Creator

Job Purpose

To plan, create, and manage high-quality creative content that reflects the brand identity, increases audience engagement, and supports marketing objectives across various digital platforms.

Key Duties & Responsibilities1? Content Creation

Produce written, visual, and video content (texts, images, videos, reels, stories, shorts). Write creative captions aligned with the brand's tone of voice and identity. Develop innovative content ideas aligned with marketing campaigns, seasons, and events. Repurpose content into multiple formats across different platforms.
2? Social Media Management

Publish content according to the approved content calendar. Monitor and engage with audience interactions (comments, messages, inquiries) in coordination with the marketing team. Track post performance and suggest continuous improvements.
3? Planning & Analysis

Prepare weekly/monthly content plans in coordination with the marketing team. Analyze content performance using analytics tools (Reach, Engagement, Views, CTR). Prepare periodic reports with insights and recommendations.
4? Brand Identity & Visual Consistency

Ensure full compliance with the brand's visual identity and tone of voice. Coordinate with designers or photographers when required. Maintain high content quality in terms of language, visuals, and overall presentation.
5? Event Coverage

Cover events, promotions, launches, and special activities on-site or digitally. Create real-time content (Live, Stories) when needed.
Required Qualifications Education

Bachelor's degree in Marketing, Media, Journalism, Mass Communication, or a related field (preferred).
Experience

1-3 years of experience in content creation or social media management. Previous experience in hospitality, restaurants, or branded environments is a plus.
Required SkillsTechnical Skills

Strong creative writing skills in English (Arabic is a strong advantage). Basic proficiency in design tools (Canva, Photoshop, or similar). Understanding of social media algorithms (Instagram, TikTok, Facebook, Snapchat, etc.). Basic knowledge of video shooting and editing (mobile editing or simple software).
Soft Skills

High creativity and idea-generation ability. Strong attention to detail. Excellent time management and deadline commitment. Teamwork and effective communication skills. Ability to work under pressure, especially during peak seasons.
Key Performance Indicators (KPIs)

Engagement rate. Follower growth. Reach and views. Adherence to the content calendar. Content quality and brand alignment.
Work Environment

Office-based with fieldwork as required. Relatively flexible working hours depending on campaigns and events. Continuous coordination with marketing, operations, and design teams.
Job Type: Full-time