Mils Cafe is a lifestyle cafe located in the heart of the New Deira Waterfront, known for its global flavors, creative ambience, and signature experiences. As we grow our digital presence and community engagement, we're looking for a creative storyteller who can bring the Mils experience to life online -- one post, one reel, and one sip at a time.
Role Overview:
The
Content Creator
will be responsible for conceptualizing, creating, and publishing engaging digital content that reflects the Mils Cafe brand identity and drives both
walk-in traffic and online engagement
. This includes social media posts, reels, photos, videos, and stories aligned with seasonal campaigns, food trends, and cafe experiences.
Key Responsibilities:
Content Planning & Creation
Develop creative content ideas and storytelling concepts for Mils Cafe's social media, website, and digital ads.
Plan, photoshoot, and edit
photos and videos
of menu items, behind-the-scenes moments, customer experiences, and cafe ambience.
Produce engaging
Reels
(including cinematic)
and short-form videos
aligned with current trends while maintaining brand tone.
Write
captions, taglines, and post copy
consistent with Mils Cafe's voice.
Social Media & Brand Growth
Collaborate with the marketing team to execute monthly content calendars and promotional campaigns.
Engage with online followers through comments, DMs, and reposting user-generated content.
Support influencer collaborations, events, and brand partnerships by producing supporting content.
Editing & Design
Edit photos and videos for social media using tools like
Canva, Lightroom, Photoshop, and CapCut
(or similar). Knowledge of Ai, PS is must
Creating & editing posters & reels with graphic content. Knowledge on VFS is plus point
Ensure all visuals follow brand guidelines for colors, fonts, and logo placement.
Performance & Trends
Stay up to date on
digital trends, viral sounds, and cafe/food aesthetics
.
Track post performance and share insights to improve engagement and reach.
Qualifications & Skills:
Bachelor's degree in Marketing, Media, Communication, or related field (preferred).
Proven experience as a
content creator, social media executive, or digital marketer
, preferably in F&B or lifestyle brands.
Strong photo and video editing skills (using mobile or desktop tools).
Excellent communication, storytelling, and creative thinking skills.
Basic understanding of social media analytics and content performance.
Ability to work independently and on-site at the cafe during content shoots.
Personality Fit:
Passionate about food, coffee, and cafe culture.
Trend-aware and creatively expressive.
Detail-oriented, with an eye for visual aesthetics.
Proactive and enthusiastic about growing Mils Cafe's online community.
What We Offer:
Opportunity to grow with a rising cafe brand in Dubai.
Creative freedom to experiment and innovate.
Supportive, fun, and collaborative cafe environment.
Competitive salary and incentives based on content performance.
Job Types: Full-time, Permanent
Application Question(s):
Do you have knowledge or experience on Cafe / Restaurant digital marketing skills?
Experience:
* Digital Content Creating: 2 years (Preferred)
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